Written in Partnership with Amir Bakian
Every brand has a creative vision that manifests in the smallest design detail to a major marketing campaign. This is where a creative director plays a crucial role in bringing all aspects of the creative team together to turn the vision into a reality. From product design to video production, copywriting, digital marketing, and graphics, a creative director holds the key position to keep the vision consistent. Charles Spears is one such creative director who has elevated the brand vision from a mere idea to profitable consumer experience for several businesses and individuals.
Charles Spears started his career with a 9 to 5 job but soon realized his potential in the creative field. He quit his job to convert his passion into a business that assists brands by leveraging their presence on various communication mediums. Charles took that leap of faith to pivot his career from a corporate executive to a blogger, the first of many digital spaces he has now mastered. Although he was following his dreams, the journey was challenging for him. Initially, he was exposed to the negative side of business, when a rogue client spread lies that damaged Charles’ reputation. Charles also faced financial losses as many start-ups ran out of funds, but he persisted, honing his skills with every challenge. The setbacks only fueled him to be wiser and more deliberate in pursuing his chosen career path.
Currently, Charles is a widely-recognized creative director who brought notable brands into the public limelight through his innovative direction. A few of the major brands he has worked with to date include WNBA, Municipal, Solepack, Evernote, Curio, Anker, Pitaka, and Andy Blank. With years of experience in the digital realm, Charles gained unparalleled expertise in all things marketing that works for many types of brands, be it individuals or businesses of any size. His execution of product shots, social media marketing, and design acumen sets him apart from others in this field.
With experience spanning different markets like emerging technology, jewelry, fine art, basketball, media, and fashion, Charles is a sought-after name among brands looking to add a cohesive look and feel to their next project. As a self-made, self-taught creative director, his ideas are fresh and truly unique. His vision and style never match the traditional corporate influence. Besides his creative skills, Charles’ work ethic and customer service is valued by all his clients whether an individual, start-up, or major international company.
Charles believes in getting the right message to the right people at the right time. He never standardizes his marketing approach for any brand because he knows every business is different. He takes his time in understanding and researching a brand’s vision before devising its strategic production. His power of perception has put several brands in the spotlight even in extremely competitive digital platforms.
Over the years, Charles developed a valuable network within the marketing space that allows his clients to find growth and outshine competitors. Despite all the appreciation he earned for his tenacious work ethic and extensive skill set, Charles never wants to be complacent. He pushes himself to learn and enhance his skills consistently to excel in his field. Charles dreams of launching his own fashion and lifestyle brand in the future. As of now, he is looking forward to working with more top-notch brands worldwide, helping them convert their creative vision into reality.
Photo Credit: Model – https://instagram.com/anahy_rosero3?igshid=NTdlMDg3MTY=
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