*Brand Partner Content*
Amongst today’s most promising new forces in luxury is the ultra chic linen wear brand 100% Capri.

Originally founded as a resortwear brand for wealthy travelers in rarefied seaside towns such as Saint Barts and Portofino, 100% Capri – under the leadership of brash visionary Antonino Aiello – has become the Gold Standard linen brand of choice for today’s Luxury consumer.

Aiello’s key discernment came in recognizing how influential resort towns and the institutions that run them are for determining what is aspirational for the people who have everything already.

By placing his linens at boutiques at the Four Seasons in Florence & with Graff Diamonds at the Delaire Estate, Aiello was able to position 100% Capri at the top of the pyramid for luxury consumers.

He let his free flowing, airy, languorous linens do the rest of the talking for him and pretty soon 100% Capri became a fully-fledged trend amongst today’s most affluent and most influential shoppers, explaining why the brand is now a mainstay at luxury shopping malls even in continental markets such as Bal Harbor in Miami.

The brand-which is now expanding rapidly into the Middle East and Asia-is projected to multiply it’s market valuation as well as the total market cap of linen fashion which is now inextricably tied to 100% Capri’s rise.

To learn more about Aiello’s winning formula and view 100% Capri genre-defining collections, please visit www.100capri.com.

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