Cannabis Now Media (“CNM”) one of California’s leading cannabis media companies, took a strategic step in expanding its strategic vision by recently opening a branded retail and wellness experience at The Beverly Connection. Founded in 2010, CNM focuses on news, politics, legislation, horticultural advancements, social change, economic trends and education. Its founder and CEO, Eugenio Garcia became interested in the media space during the period he was consulting in the cannabis industry. Mr. Garcia recognized the lack of a balanced voice for the cannabis consumer. Cannabis Now magazine became the first cannabis publication since the 1970s to be widely distributed coast to coast and the first nationally distributed cannabis magazine since 1974 to be accepted and sold at Barnes & Noble. In June 2017, believing in the potential for hemp legalization, Mr. Garcia successfully launched Hemp Today Media, the publisher of HEMP magazine, the first nationally distributed hemp-only publication. With hemp’s legalization under the 2018 U.S. Farm Bill, this was this was quite the prescient decision.
The Cannabis Now retail experience is a non-THC health and wellness dispensary intended to enlighten and educate the experienced consumer as well as those new to aspects of the cannabis plant. It explores the multi-faceted elements of the cannabis plant through contemporary consumer products. The new 2,800-square-foot space is a mix of curated retail, educational areas and a lounge. A rotating roster of brands, operate store-in-store pop-ups, which are open for demonstrations and product launches with fully educated staff to guide consumers. Currently activating the space are Ghost Vapes and Bhang with Beboe on deck for a summer takeover of the lounge area. The space welcomes guests with an airy design and a calming spa-like buzz from the smells, colors, clean minimalist lines and luxury finishes. Other featured brands include: Select Oil, Mary’s Medicinals, Kushy Punch, Foria Wellness, Wildflower, Wellness CBD, Vybes, and Jonathan Adler.
Cannabis Now worked with retail consultant, Louis Terline, the co-founder of OAK, to create a space which allows customers to interact and learn with dedicated sections for wellness, beauty, lifestyle, objects, home and fashion. Retail partners at launch included, Lord Jones, Foria, Apothecanna and Eaze Wellness. Cannabis Now’s line of vaporizers and full spectrum hemp oil produced by G Pen are also on display. The store also includes an aromatherapy educational environment provided by True Terpenes, which provides cannabis extracts for scent testing. “We are excited to bring our take to this first in its kind consumer and educational focused experience,” said CEO and founder, Eugenio Garcia. “We look forward to the disruption of traditional cannabis branding which includes this new form of experiential retail.” The flagship store is part of a plan to roll out additional stores in the next few years in landmark locations.
Cannabis Now, 8495 W. 3rd Street, Windsor Square; 11 a.m.-7 p.m. daily; (323) 452-9200.