Written in Partnership with Vishnu Chaudhari
The skills needed to excel at sales play a significant role in personal excellence in all aspects of life. Sales help one become a powerful negotiator, laying the foundation for impactful communication. That said, sales is also considered the most rewarding profession in the world. Tackling challenges in real time and the ability to make quick moves make this career exciting for the people pursuing it.
Unfortunately, sales is not an art or skill based on theory that is taught in school.
It is something that comes with experience and practical knowledge. Sales require more practical skills than theoretical ones. One with a creative mindset and powerful critical thinking capability can easily pursue this lucrative profession.
Like any art, sales require years of practice, experience, and exposure. This profession is established over a delicate balance of persuasion, psychology, and comprehension of human nature.
Rob Crate is a sales professional from London, Ontario, Canada, who is also a fitness enthusiast. His love for fitness made him train regularly in the gym and perform a half marathon last year. Not only this, but he is also into music and knows how to play guitar, drums, and trumpet. He believes in a life of self-fulfillment and self-improvement. His love for his wife, Kristin, and their 10-year-old daughter, Stella, is unexplainable, and according to him, their constant support led him to become who he is today. With decades-long sales and marketing experience, Rob is now helping all those looking to build a sustainable sales career by penning down his learnings and sharing his experiences.
Throughout his years working as a sales professional, he faced failures, struggled, and learned lessons every step of the way. Now that he is a successful professional and known for his expert strategies, Rob believes he can assist others with his experience, helping them master their sales techniques. This led him to create an outstanding guide, Sales Meet Marketing: A Professional’s Guide to Peak Performance in Sales.
According to Rob Crate, sales can help individuals in multiple ways. Firstly, sales are significantly self-regulated, so there is no one-size-fits-all approach toward success. It pushes one to analyze situations and adapt accordingly. Sales require creativity, discipline, improvisation, and determination while developing a thirst to learn and improve on a daily basis. Besides this, sales require the skill of active listening. If one knows how to listen, they can talk and sell through their understanding of body language, tone, and facial expressions. It assists in enhancing one’s ability to truly understand people and their minds, allowing them to establish better professional as well as personal relationships. Apart from this, a sales job is like a dish full of spice. You never get bored, as there’s a burst of excitement almost every day.
Sales Meet Marketing: A Professional’s Guide to Peak Performance in Sales helps readers to boost their sales by providing them with insights, tips, and tricks for marketing and selling. The first portion of the book consists of real-life anecdotes to impart lessons that enable readers to immerse in a story that provides desirable outcomes. The author believes that the best lessons are learned through real-life stories. Individuals lead their lives based on the stories they tell themselves, which is why the perfect lessons are retained in the form of illustrations, pictures, tables, books, and movies.
Rules for life are not written explicitly but rather baked into stories.
The second portion of the narrative focuses on sales and marketing from a business’s perspective. It looks at sales from the standpoint of marketing which isn’t done in the majority of sales books on the market today. Marketing and sales together can assist sales enthusiasts in improving their strategies and routines to achieve maximum outcomes. Rob Crate also provides some practical exercises that can help boost sales and help enthusiasts become masters in this field.
Besides all this, Rob Crate’s book focuses on critical elements in life, including self-improvement and self-discovery. It is essential when it comes to making daily habits better, but that comes with self-discovery and self-reflection. When a person knows what they want, a sense of direction makes things easy. Then comes a mindset to improve yourself daily. The process of self-improvement begins when people reflect on how they are doing in their daily tasks. Improvements in daily habits lead to improvement in the long run. People are happy when they keep promises to themselves and are more aligned with their core values. That is what makes them more fulfilled. Sales Meet Marketing: A Professional’s Guide to Peak Performance in Sales is a book that leads readers to personal fulfillment in multiple aspects of life.
From guiding readers to increasing the number of customers to giving them insights regarding the best techniques and approaches to boost sales, this book by Rob Crate is truly a gift. Rob has been in sales since 2006 and has vast experience working in the field. He has worked in door-to-door sales, consumer packaged goods, the F&B and hospitality industry, and medical device sales. With an extensive background in B2B and B2C sales, he knows how to develop and deploy a proper sales plan.
His passion for sales led him to start in-depth training with Dr. Ajay Sirsi, which helped him develop the theoretical framework behind sales intersecting with marketing. Aiming to provide a fresh perspective on performance excellence and helping others become masters in the field of sales, Rob wants to create a consultative role for boosting sales.
Many organizations and sales companies prefer the concept of one personal script as a method of boosting sales, but is it really necessary?
According to Rob Crate, there isn’t a perfect script, but a series of steps to create a script that makes it more successful and influential than others. Through understanding the client’s requirements and listening to their expectations, problems, and what they really want, a script must be developed. This will help sales professionals to eliminate issues and lead to not only a boost in leads and sales, but the ability to analyze what works and tweak the approach to maximize results.
Consistent daily action breeds excellent results, not any one single outstanding performance – Rob Crate.
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