This sartorial throwback on parking-challenged Third Street is a comforting refuge for even those guys who hate shopping for clothes. An emporium without mannequins, fancy window dressings or extensive racks, Douglas Fir is a minimalist delight, precisely because it offers customers so little to choose from. Proprietors John Noble and Tino Abarca personally select stylish and classic inventory from designers in Italy, Japan and beyond, and have done so with such care and taste that you can't help but come away with at least one George Esquivel button-down or a pair of Italian suede oxfords. Looking for a necktie? You'll have only a precious handful to consider — all courtesy of General Knot & Co. Never has “less is more” been so meaningful and helpful. A tailor comes in once a week to make sure everything's a perfect fit. If only parking were as easy.
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