What is an activation at Comi-Con? An activation aims to be an immersive experience — the ability for a fan to step into the world of their favorite TV show, cartoon or movie franchise. Here are some of the best images from this weekend’s activations, including The Walking Dead, Brooklyn 99, Amazon Prime, Shazam, and many others.
For a deeper dive into Comic-Con, check out Michael Cooper’s write up.
All photos by Star Foreman