AM2, the fan convention dedicated to "animation, music and manga," has announced that it will return for a second event at Anaheim Convention Center on June 15-17, 2012.
The convention follows an unusual model in that general admission is free. Fans, however, have the option of paying for a Passport that allows for preferred seating at convention events and discounts at local establishments. The Passports follow a pricing schedule similar to typical convention badges. You can opt to buy a one, two or three day Passport and, the earlier you purchase the Passport, the more you save on the cost. According to AM2's press release, Passports will be available in the $25-40 price range until December 31.
Last year, AM2 caused a stir in the local anime fandom by hosting the event over Fourth of July weekend, opposite long-running mega-convention Anime Expo at the Los Angeles Convention Center. Still, AM2 organizers have stated that the convention brought in more than 8,000 unique attendees, quite a respectable number for a first year con going against an established event. The 2011 event also boasted a solid concert line-up, including a performance from An Cafe's Kanon and singer Kanon Wakeshima under the name kanon x kanon, and an impressive list of special guests. You can check out images from the convention in photographer Dianne Garcia's AM2 slideshow for LA Weekly.
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This year, anime fans will not be torn between the two conventions. Anime Expo had already announced that it's set to take place June 29 through July 2.