The secret to making your Facebook Ads count is letting professionals handle your advertising. Like any other form of advertisement, Facebook advertising requires a unique strategy to grab users’ attention.
The main reason businesses fail with Facebook Ads is not doing enough research and poor content creation. Douglas James, an expert in sales and marketing strategies and CEO of Douglas James Digital, knows well the impact Facebook Ads have on any business. Facebook advertising gives you real-time and measurable results that help you analyze how your business is performing on the outside market.
Here are incredible impacts of using Facebook Ads that will completely change your mindset:
- Increased page clicks
Page clicks are an easy way to measure the performance of the ad and how effective it was. The bigger the number of people who view your ad, the higher the chances of interaction with your post.Page clicks can also drive traffic into your website or other platforms where the client can get to know more about your brand. This is a way of brand promotion.
- Increased impressions on both the ad and the page
Impressions are the number of times a post is viewed on any social platform. When someone decides to share the ad, it automatically gets more impressions and more people will get to access the ad. More page impressions will translate to more exposure. The more times they interact with your business, the easier it gets to become familiar with your brand. Douglas notes the importance of using impressions to help you in finding “lookalike audiences” based on your current audience that resonates with your content.
- Facebook ads promote business growth.
Facebook has an average of 2.5 billion users across the world. Imagine the growth your business would generate if even half that number views the ad. Compared to other forms of advertising Facebook enables you to broadcast your content to users who fit your audience. Knowing your target audience on Facebook is much simpler.By visiting user profiles, you can tell the location, age, gender, and interests of a person. This helps you in coming up with a perfect audience. Douglas uses the Facebook ads he creates to grow business and that of his clients.
- Increased SEO rankings
Search engines rely on search signals in the ranking of websites. Social signals are dependent on the likes, comments, and shares on the specific post. Facebook advertising helps you increase your social signals by creating authentic content that will capture the users’ attention.People are curious in nature, and once you grab their attention, they will become more motivated to know about your brand, what you have to offer, and recommend you to others. High SEO ranking increases your business visibility.
The most crucial goal in marketing is to drive value to the business. Considering the above, Facebook Ads are an effective way of advertising. If you want to grow your social presence through marketing and are on a tight budget, Facebook is the way to go. It’s easy to use, fast, and an affordable way of advertising.