WOM Protocol is a social commerce solution provider that enables brands to leverage word-of-mouth recommendations. The company has been working on establishing a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize their word-of-mouth marketing referrals across different apps and platforms. The company is widely recognized as an industry leader and has received lots of support from dozens of seasoned investors worldwide.

On October 11, 2021, WOM Protocol announced the launch of a new app, BULLZ, the first fully dedicated platform for users to discover and get rewarded for authentic blockchain and crypto-related recommendations. It’s the first dedicated platform for blockchain and crypto-related social content, which is a large step for the industry. The crypto space is a thriving sector in the financial world and is highly competitive. Hence the need to reward marketers or influencers who generate potential leads for your brand.

BULLZ is designed to enable users to find trending topics or projects and discuss them with other crypto enthusiasts and experts, drawing them to a targeted decision. Along this same line, content creators can get rewarded for sharing their videos about the projects and companies they love. This adds a new monetization stream for the creator economy. The “promote-to-earn” function on BULLZ allows users to be rewarded with WOM Tokens for their authentic recommendations directly within the app. THis benefits the users who are looking for valuable information on the app, as well as the content creators themselves. This user-generated content is a huge part of the BULLZ app model.

In addition, all the recommendations are thoroughly peer-reviewed for authenticity. With this fierce competition comes people whose recommendations may not be genuine or beneficial. That’s a problem that the BULLZ app hopes to help with. The objective is to get and have only recommendations that the community feels are authentic, creative, and positive. This unique approach sets the app apart from prepaid brand deals and compromising promotions, where creators have been given the opportunity and freedom to promote and earn with BULLZ. The BULLZ app can help blockchain and crypto communities make more educated decisions regarding which projects and brands to be a part of.

Additionally, BULLZ has highlighted plans to continually release additional features, such as a leader board of trending projects discussed on the app, to understand community metrics better. Brands and projects can access this authenticated user-generated content made on BULLZ through the recently launched WOM Campaign Manager. The WOM Campaign Manager allows brands to browse user recommendations about their project and purchase WOM tokens to boost selected content and increase exposure to the BULLZ app.

According to the BULLZ founder and CEO, Melanie Mohr, genuine word of mouth marketing is the most valuable form of marketing. It’s important for people to trust the person giving them the recommendations, so reputability is important. This is an important component of what drives the BULLZ app. By creating an environment and online community, more and more people will be able to connect and thrive in the crypto space.

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