Michael MillerWhen Airgraft announced their brand launch and mission to clean up the vaporization space last month, it wasn’t just tech and cannabis followers whose eyebrows were raised. Airgraft’s pitch included a menu of items which would be on any regulator, parent, consumer or skeptical journalist’s wish list. These items include precise dosing, a history and provenance of ingredients, access to lab reports for composition and compliance, and industry-leading safety locks for maximum child safety. The list at first blush seemed highly ambitious for a new cannabis brand in a market that is becoming ever more skeptical of product claims.
As we say goodbye to summer (on the calendar at least), the brand has unveiled its first pop-up in the trendy West Hollywood Fairfax district, which is available through September 19. Dubbed “The Art of Clean Vapor”, this month-long experience will host a variety of events in partnership with a bevy of cannabis industry veterans, influencers and notable brands, including Sherbinskis, Hall of Flowers, Ren magazine, Al Harrington, and Trillectro. The pop-up is located a few doors away from some of L.A.’s hottest spots, including Jon & Vinny’s and Supreme, further demonstrating the mainstreaming of cannabis into Angeleno (and American) culture.
Attendees of Airgraft’s Art Of Clean Vapor Pop-Up Launch Party on September 5, 2019 in Los Angeles. (Jerritt Clark/Getty Images for Airgraft)
The new vaporizer will be on display all month, coinciding with the product’s retail debut. Guests will learn how the Airgraft vaporizer pairs with smartphone technology to offer a suite of features that equips users with proprietary tools to control their experience and consume responsibly. Founded by tech entrepreneur Mladen Barbaric, who will be on-hand on certain select dates, one of the goals of Airgraft is to marry elements of the cannabis experience to technology and design that delivers clean vapor and precise active-ingredient control.
The Airgraft Clean Vaporizer is now available for purchase for $68 at the Airgraft pop-up, at airgraft.com, and at select retailers and delivery platforms throughout L.A., including Sherbinskis flagship store opening on Fairfax, The Pottery, and Canary West Dispensaries.
The Airgraft Art of Clean Vapor pop up is located at 427 N. Fairfax, Beverly Grove, and open Wednesday through Sunday, 10 a.m. to 5 p.m., through September 19.
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