Written in Partnership with Amir Bakian
Besides financial support, venture capital offers a reliable source of guidance and consultation for young businesses. Generally, a venture capitalist is an accomplished entrepreneur who has lived through the challenges of a budding business to offer incredible guidance. Venture capital firms are usually led by seasoned entrepreneurs versed in business decisions, human resource management, and finance management. Acquisition.com is one such venture capital company founded by Alex Hormozi, the successful entrepreneur, author, and podcaster. He is a first-generation Iranian-American known for his expertise in customer acquisition, monetization, and hard-earned calves.
Starting his career as a management consultant with a boutique strategy firm, Alex realized his passion for entrepreneurship, and 2 years into this, he quit to start his venture. Being a fitness enthusiast, navigating the fitness industry seemed to be a safe idea. Alex launched his gym in 2013, and by 2016 he had expanded to 3 more locations raking in thousands of dollars every month. Scaling up his first business has not been easy despite his passion for fitness and the venture. During his trial phase, he spent a lot of money trying to figure out a working model; however, through persistence, he came up with a tried and tested model that turned his career around along with all the business ventures he has founded so far.
Alex’s idea of monetizing a venture is to scale up a company from the ground up and then sell out to earn millions. He sold off his first brick-and-mortar business to turn around more than 32 ventures in the next two years and then exited them. As his business model proved to be a success, Alex decided to leverage it to help budding businesses grow. He licensed the business model to develop a sales and marketing strategy that works across all industries. So far, Alex has adopted this model to start 7 successful ventures and exited them to earn millions. Quite notable among these companies was a licensing business sold at a staggering 8 figures.
Acquisition.com, founded in 2020 by Alex Hormozi, is a way to multiply wealth as an investor while also shaping budding business ideas into giant brands. The portfolio at Acquisition.com is based on his investment thesis, focusing on asset building, high cash flow, sales-based service, and digital products businesses. The concept is to follow a “character first” lens of investing, where hiring the right talent to build amazing teams becomes a priority for growing businesses.
With Acquisition.com, Alex is on a mission to share the best practices for building world-class business ventures. The company is already generating hundreds of millions in annual revenue and is on track to become a billion-dollar business. Now Alex wants to teach the younger generations how to successfully navigate this path. To take this initiative further, Alex has also authored a book titled “$100M Offers: How To Make Offers So Good People Feel Stupid Saying No.” It is currently a best-seller on Amazon in 3 categories with over 200K copies sold. So far, “$100M Offers” has earned 5-star reviews from more than 8 readers. Alex has also started a podcast, named “The Game,” which is focused on business strategies to drive incredible growth. He is also a philanthropist donating millions to help underprivileged children.
Alex wants to see Acquisition.com become a trusted platform for small and mid-level businesses seeking manifold growth with financial and intellectual support. Alex has a solid social media following of over 2 million, enabling him to connect with budding businesses and be a part of their successful journey.
Alex co founded Acquisition.com with his wife Leila Hormozi. I just want to make sure that it’s clear that he the co-founder with her so we are consistent on all materials.
Acquisition.com was founded in 2022 and the company was founded by Alex and Leila Hormozi
Please note that Alex’s podcast is NOT new, it’s been around for several years.
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