Los Angeles, once known simply as the city of angels has transformed into a meccal for aspiring entrepreneurs and trend setters. From small shops to major conglomerates, these innovative individuals have set a new standard for business and raised the bar for those who also dream of one day achieving success within their respective fields.

The music industry is one such field where a never-ending battle for success is constantly being fought. Producers and artists alike work around the clock to ensure that the music they create is not only a reflection of their best work but is leaps and bounds ahead of the competition.

Amid the masses stands indie record label Pure Sinners Entertainment and at the helm founders, Cody Colacino and Bugz Ronin. Two young men who have taken the music industry by storm and are renowned in the business as masters of their craft.

I had the pleasure of getting a surprising look into the labels artistic process and Colacino and Ronin are a far cry from the stereotypical music moguls portrayed in the media. These innovators are pushing the boundaries of what record labels are known for through their unique approach to business relations accompanied by an image that possesses such an edge that it can only be described as nothing short of rebellious.

When I arrived at the Pure Sinner headquarters, a beautiful mansion in Studio City’s hillside, I found Colacino viciously strumming his guitar, his tattoo covered hands moving effortlessly from chord to chord. Between recordings, he took several calls discussing everything from budgeting to custom cuts for an upcoming clothing line. It was quite fascinating to witness how the creative work in the studio was so seamlessly blended into the serious business affairs being presented.

During the session, Bugz Ronin walked into the studio with a skateboard in one hand and a snow bengal cat in the other. He took in the room and immediately started to transform the piece Colacino had begun into a fully evolved song that was unlike anything I have heard before. From the underlying beats to the melody woven in, the music spoke volumes and although to any observer this process may look simple, I can only imagine the dedication and hard work it took for these two men to construct something so intricate.

Ronin is widely known for his production on Lil Uzi Vert’s double-platinum album Eternal Atake, among other notable collaborations, such as Young Thug’s “Slime Language 2” which debuted at #1 on Billboard. Colacino is recognized for his artist development work having now signed multiple major label deals with Universal Music Group and Island Records. A few of his notable production credits extend to Lil Xan, Lil Keed, Trippie Redd, and now Bad Neighbors.

The first group they signed to their label, “Bad Neighbors”, composed of artists Rage and Khaos, are a statement within themselves due to their provocatively unique image and sound. These artists are starting to amass buzz in the industry by blending sounds from the trap music genre with the energy and production of early 2000’s punk music.

The producer duo teamed up to start Pure Sinners Entertainment just over a year ago with a mission to set a new standard to what a record label provides for their artists. While most labels may claim to be experts in artist development, Colacino and Ronin are taking this aspect of their field to another level.

Being producers and creatives first, these young moguls have been able to not only provide the typical label services of marketing, distribution and funding, but are also in the studio daily crafting the sounds of their artist curating every instrumental from start to finish to carefully fit the vision of their artists work.

With the incredible capabilities this never-ending wave of technology has provided aspiring artists, indie record labels are becoming increasingly viable solutions for showcasing one’s music to the world. Cody Colacino and Bugz Ronin are taking full advantage of the new digital ecosystem we live in, challenging the boundaries of traditional archetypes that both labels and their producers have been forcibly constrained to paving a new lane into the music industry for indie artists.

LA Weekly