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*Brand Partner Content*

Famous designers like Chanel, Hermes, Gucci, and many other name brands have popularized ready to wear fabrics that can enhance any style, however, they have largely not been specialists for resort climates.

One such native resort-wear brand has capitalized on this opportunity to dominate in these markets- that being the fine linen brand 100% Capri. Started by entrepreneur Antonino Aiello , 100% Capri has created fabrics formulated to fit the mold of the climates where they are being sold.

Unlike most of the mainstream luxury market, 100% Capri utilized a dedicated team of research analysts that identified weather patterns in major markets, where they established retail stores. From Miami to St. Barths to South Africa, 100% Capri has inventory that offers holiday affluent consumers a classy, native shopping experience that has tailor fitted clothing to make consumers look like their unique pinnacle of fashion, all while feeling great during their extraordinary vacation.

While 100% Capri continues to expand to different holiday communities around the globe, it is also pushing linen and holiday fashion into mainstream society for the seasoned luxury consumer. For instance, 100% Capri can be found at premium shopping outlets like Bal Harbour, positioning themselves next to famous brands like Valentino, Chanel, Hermes, etc.

100% Capri has been in business for over 22 years, however it just now emerging as a mainstream luxury disruptor, becoming a primary consideration for the casually elegant consumer in Europe, U.S., and soon to be the Mideast and Asia with its sights set on Dubai and Singapore.

LA Weekly