Remember When Every Rapper Had His Own Energy Drink? | West Coast Sound | Los Angeles | Los Angeles News and Events | LA Weekly
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Remember When Every Rapper Had His Own Energy Drink?

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Wed, Jun 18, 2014 at 4:22 AM
click to enlarge 50 Cent Endorsing SK Energy Drink - YOUTUBE SCREEN CAPTURE
These days practically every rapper has his own line of headphones. Some become billionaires off of them, but the majority are likely to flounder, the same way the dozens of rapper clothing lines died on the vine.

But a funniest entrepreneurial rapper fad had to be energy drinks. We're reminded of this phenomenon because, earlier this month, the Beastie Boys won a $1.7 million lawsuit against Monster for using their music to promote an event without the group's permission. This may be the final nail in the coffin for the relationship between hip-hop and energy drinks.

The Beastie Boys never had their own energy drink (unless you count Brass Monkey), but just about every other rapper did, about a decade ago. Here's our look back at them.



Rapper: Nelly
Energy Drink: Pimp Juice

Among the first rapper to jump on this bandwagon was Nelly, with his Pimp Juice. Named for his eponymous single, the drink stirred controversy among women's and African-American groups, because it used the word "pimp" in the name.

Not helping matters was the horrifying commercial, that used killing a dog and punching a woman in the face to sell the product.

click to enlarge Ice-T For Liquid Ice - YOUTUBE SCREEN CAPTURE
Rapper: Ice-T
Energy Drink: Liquid Ice

Ice-T was quick to endorse an energy drink as well, claiming his Liquid Ice drink offered "healthy metabolic fuel efficiency." 

Ice's endorsement deal ended quietly, as the company shifted its efforts to the controversial Jimi Hendrix-themed energy drink Liquid Experience.


Rap Artist: Lil Jon
Energy Drink: Crunk

Say this much about Lil Jon: He has energy. His beverage, called Crunk after the genre he popularized, emerged at the height of his post-Chappelle Show pop culture ubiquity.

Unlike many of these others, Crunk's still around! It's now available at Jungle Jim's in the Cincinnati area.

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