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Culture Wars

Here's the Story Behind That Giant TWERK MILEY Banner

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Tue, Sep 10, 2013 at 9:18 AM
click to enlarge "Twerk Miley" sign as seen from the 10 East freeway. - PHOTO: J. SWANN
  • Photo: J. Swann
  • "Twerk Miley" sign as seen from the 10 East freeway.

"Somewhere in America, Miley Cyrus is still twerkin,'" Jay-Z raps on his latest album, proving prescient of her VMAs twerkjob that folks are still talking about.

In fact, now there's a billboard-sized banner on the subject. If you've taken the 10 freeway east toward downtown L.A. recently, then you've seen the giant black strip displaying the words "Twerk Miley." So, what's the deal?

click to enlarge "Twerk Miley" sign as seen from the rooftop of Casa Vertigo - PHOTO: J. SWANN
  • Photo: J. Swann
  • "Twerk Miley" sign as seen from the rooftop of Casa Vertigo

The banner was installed early last week on the rooftop of event space Casa Vertigo -- which hosts everything from quinceañeras to wedding receptions to movie shoots -- and it's since caught the attention of everyone from Perez Hilton to Miley Cyrus herself, who posted a photo of it on Instagram with the caption "I always knew I'd see my name in lights."

You can see the banner in all its glory from the massive freeway interchange between the 10 East and the 110 South.

Casa Vertigo owner and mega-Miley-fan Shawn Farr is responsible for putting it up, and says the banner has already attracted interest from promoters who'd like to host a Miley Cyrus-themed club night that would take place at the nine-ballroom venue with a rooftop. "it would be sold out for the next couple of months at least," he speculates.

And if the banner isn't distracting enough for freeway drivers as it is, Farr is looking to hire a dancer to twerk on the rooftop in front of the lit-up banner during club nights.

This is not a joke.

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