De La Riva and Joya ended up becoming best friends, until the latter tragically passed away of a heart attack at age 27 last week. De La Riva has helped to organize a benefit this Saturday in Lincoln Heights to help his friend's family with the financial burden of his loss.
De La Riva notes that the pair hit it off immediately, sharing a similar sense of bawdy humor, and a taste for hardcore punk. In fact, many had strong feelings for Joya, who was always referred to simply by his surname. He had had a reputation for being outgoing, making friends wherever he went. "He'd meet people in line at liquor stores and invite them to parties," says De La Riva.
Several months ago, the mutual friend who introduced the two of them passed away, and they contemplated their own mortality. "We would talk about how we wanted to be mourned," De La Riva says. Rather than being mourned, Joya wanted to be celebrated. He wanted all of his friends' bands to play a gig, headlined by Iron Maiden.
At present time, Maiden have not responded to requests to play the benefit show. However, 10 bands are confirmed. "When word got around that he passed away everyone wanted to know when there was going to be a benefit gig and when we were going to have shirts," De La Riva says.