EDC is the brainchild of Pasquale Rotella, head of its parent company Insomniac Events, who may or may not be on the brink of becoming insanely rich. Below Rotella, who has been throwing electronic flavored events since the early '90s, shares his tips on how to make the most of the party he calls "dance music's New Year's Eve." In his own words:1. Get Into the Groove
There's a good percentage of people who love having a good time and dancing, and they just go right to the biggest sound system and production, but it's always the hits being banged out on those stages. I want to expose people to different genres of dance music and not always have the hits being played and put in front of them. I want for them to get into a groove.
There is a risk that they're not going to get [it] because their ears aren't trained, but we want to expose them to that. I promote for people to not face the DJ and really get lost in the music and dance with one another and interact and express their individuality. I'm trying to curate the soundtrack to that experience more than anything.