His unwavering sense of "complete awesomeness at all times" is bolstered by a weird feedback loop of celebrities, fans and critics who hate to love him and love to hate him. Each, however, pumps up his self-importance to the point where his sixth album, Yeezus -- a very good, but not great work and one of the few records in recent history that can actually live up to the claim of being eagerly anticipated -- is already being proclaimed as a masterpiece, despite its lack of focus and center.
Musically, Yeezus is an enjoyably-adventurous deconstruction of industrial rock, electronic dance, ragga and new wave that more than once eschews drums and often pulls in reggae vocals for ominous effects. (For added measure, there's a snippet of a chorale on "On Sight" and an outro, provided via sample, by Hungarian Rock band Omega on "New Slaves.")
The album is short, clocking in at 40 minutes, and only one of its ten songs is listed as primarily produced by West. Whereas his past albums have concentrated on radio-friendly melodies, lush production, arena rap and navel-gazing, Yeezus is stark and minimal and seems determined to be the music that comes on in sketchy warehouse parties at about 3 am when your second wave of drugs is wearing off and you'll try whatever anyone has, because YOLO.
Much like 2008's 808s & Heartbreak, the rapping on Yeezus seems to be an afterthought. (Rick Rubin, who executive-produced the album in the 23rd hour, revealed that vocals for five songs were laid in two hours before West caught a flight to Milan.) This is actually a good thing, because as a rapper West is often silly, sloppy and belabored -- the type of guy that may or may not be serious when angrily demanding croissants, and doesn't realize that the 300 were Spartans (not Romans) or that C-Murder came from the Calliope (not Magnolia) projects. (He also doesn't know who starred in In Too Deep [Omar Epps, not Mekhi Phifer]). None of this stops him from rapping with gusto, because even when he gets bested by guest rappers on his own songs, as on Late Registration's "Gone," he claims his superficial raps as super-official.
Yet the glaring deficiency in West's raps on Yeezus is not his skillset as much as it is his utter lack of empathy for women as human beings. So, yeah, the guy with the trophy girlfriend who just gave birth to his daughter manages to throw a few lines that could be read as unintentional jabs at Kim Kardashian. On "On Sight," he raps "I know she like chocolate men/ She got more niggas off than Cochran" which seems a little too close to home on too many levels.
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"I'm In It" manages to spin race and sexism for maximum offensiveness not once, but twice: "Eating Asian pussy/ All I need was sweet and sour sauce" and "Black girl sippin' white wine/ Put my fist in her like a Civil Rights sign." On "Hold My Liquor," he mixes wealth and power with sex and misogyny proclaiming "One more fuck and I can own ya," after dismissing that he "smashed your Corolla" while parking his Range Rover--which is like, whoa dude. No one man should have all that anger.