The problem seems to be that hip-hop comes a little too easy for Muggs, whose career spans more than 20 years; seven Cypress Hill albums; three compilation albums for his production company, Soul Assassins; and a string of hits for folks like House of Pain, Beastie Boys and Ice Cube. So it makes a bit of sense that he'd want to do something different on his new work, Bass for Your Face, out Jan. 15. What's not so clear is why he decided on dubstep.
"I just fucking loved the music," he says, adding that he first heard dubstep in 2006 while touring Europe. "It reminded me of that same spirit when I first heard hip-hop. It was real raw, it was stripped down, it was all about basslines and drums and the crowds ... The kids loved it! So I go, I'm gonna make a [dubstep] record, but I'm going to do it my way."
The work has electronic wobbles from front to back but doesn't sound like your average Skrillex record. It's more rhythmic, and it features rappers including Chuck D, Roc Marciano and Freddie Gibbs.
Muggs actually has made electronic music before, on his 2003 album, Dust, which was inspired by the sonics of acts like Radiohead and The Prodigy. On Bass for Your Face, however, the beats are harder and louder -- and will rattle the hell out of your trunk.
"When Cypress came out, [non-hip-hop fans] were like, I don't like hip-hop but I like Cypress Hill. So my shit was to tap into that. [Bass for Your Face will] let everybody know that they don't have to live in a one-dimensional existence and do one thing."