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That tweet managed set off a tempest in the Tumblr-verse. Several music writers and readers took to their respective microblogging sites to share their thoughts about diversity in music journalism -- alternately decrying white male privilege or affirmative action.
Of the kerfuffle, Greenwald says the list of Uncool contributors were mostly friends and colleagues but adds, "We absolutely agree with the critique and we're in the process now of talking to more writers and bringing some more people on board to help give us more of a diverse staff and a diverse range of opinions."
Of course, it's little premature for all the handwringing over Uncool's diversity--the project hasn't even been funded yet. Last we checked, they still needed some $47 grand to reach their goal. Greenwald isn't worried yet though, "We've still got more than half our campaign left and a lot of promotion ahead in the next few weeks," he says.
And what if the project doesn't get the money they seek? Greenwald says the hope to still make something Uncool. "I don't know what form it will take yet, but I really love all the writers that we have corralled and would love to put something together even if it's a smaller one-time magazine -- but we're hoping it works out so we haven't had that conversation yet."