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Adds Friedman: "The artist renditions of the photographs are very cool. I like that they included the other guys, that was very respectful -- the Beastie Boys are a team.""Ironically both of those photos are from the same roll of film," Friedman continues. "One photo was taken on the Loyola Marymount Campus and the other on Pacific Coast Highway. It was a fun day. Rick Rubin once said it was his favorite photo session ever at Def Jam -- it was the first one I ever did for them."
There's been a great response to the works so far, Friedman goes on. "I put the billboards on my personal Facebook page and a bunch of people who actually knew Adam got to see them and wanted to know who did it," says Friedman. "They couldn't believe it was just this dude who wanted to show his respect. DJ Hurricane demanded his email so he could thank him personally."