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Radiohead Gives Out Free Newspaper in LA: Here's a Top Eight List of the Band's Most Peculiar Swag

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Tue, Mar 29, 2011 at 8:50 AM

click to enlarge Radiohead_The_Universal_Sigh_newspaper.jpg
Today, representatives of Radiohead will hand out free copies of the band's one-off newspaper, The Universal Sigh, at three L.A.-area locations. The experimental promotion began abroad yesterday, and the paper's website is already hosting photos of happy recipients, grinning despite the publication's dour title and subject matter (sample article headline: "Sell Your House and Buy Gold").

The Universal Sigh is being given out at 1 p.m. in Silver Lake, Hollywood, and Santa Monica (more info here). In honor of the occasion, we've rounded up eight examples of odd Radiohead swag, displaying the band's mastery of using an ever-evolving combination of technology and confusion to their benefit and our enjoyment.

click to enlarge Radiohead_The_universal_sigh_page.jpg
8) Object: Newspaper

Album: The King of Limbs (2011)

What it Does: Sits there, yellows over time, bums you out.

How to Use: If you have to ask, slap your first-grade teacher. In order to promote their latest LP (whose deluxe format comes wrapped in a newspaper), Radiohead release a different newspaper that appears designed to make its readers regret living in modern times, hence driving them toward the shelter of a large tree -- or rather, a theoretical one represented by the album, The King of Limbs. Miss the handout? Check eBay.

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