Off the Record

WTF: Ima Robot Returns as Side-Project of the Magnetic Zeros, Offers New Video, 'Ruthless'

Comments (0)


Thu, Jun 24, 2010 at 12:00 AM

click to enlarge Alex Ebert, still magnetic
  • Alex Ebert, still magnetic
Bonus WTF: Alex Ebert, aka Edward Sharpe, has ditched the grease-locks.

It's true. Just as the Magnetic Zeros' reputation begins to eclipse the modest fame achieved by Ebert's former group, Ima Robot, he appears to be resurrecting the early-aughts dance-punkish outfit once responsible for a song about ex-girlfriends who drive black Jettas.

Ebert has faced criticism in the indie community for the incongruity between the two acts since his rebirth as a linen-clad, bus-living, sorta dreadlocked shaman-type.

Such chidings are often cruel and unfounded, but considering the man once pranced around with a hair style that's earned comparisons to Zan of the Wonder Twins (except without any sideburns at all), well ... perhaps the haters have a point.

But lest you assume Ebert is Flowbeeing his bangs and shaving zig-zags into his scalp again, rest assured that the new incarnation of Ima Robot seems to incorporate some of the Zig-Zags that the Zeros clearly prefer.

A new video for a new song, "Ruthless," has made its way onto the Internet and the feel is different than anything we've known Ebert for thus far. He croons and sorta melodically raps over a spacey soundtrack of ethereal synths and unusual percussion.

One might be inclined to imagine a new wave Porno for Pyros.

Oh, and his hair is shoulder-length, and clean.

The pretty great video is directed and hand-drawn by visual artist Noaz Deshe, and the song is also available for download at the freshly relaunched Ima Robot website, which reveals that the band's forthcoming record -- due out this year, we're told -- will be called Another Man's Treasure.

Related Content

Now Trending

  • What to Expect at FYF

    In the 11 summers since it sparked its first mosh pit, FYF has morphed from a free and feral punk festival into a beloved August ritual within the L.A. music archipelago. Its 2014 lineup might be the strongest yet. Headliners The Strokes and Phoenix are signed to major labels, but...
  • Public Transpo Is Getting Good in L.A. and I'm Proud

    I consider myself a connoisseur of public transportation. My mother worked for MTA when I was a kid, which kept my young neck draped those in those yearly bus pass lanyards. I took the Red Line on the first day it opened; I was proud that my city had gotten...
  • R.I.P. Drew Bernstein, Freak Fashion Pioneer

    Drew Bernstein, the creator of popular rock and roll clothing lines Lip Service and Kill City, was found dead yesterday of an apparent suicide by gunshot. His body was discovered on a hiking trail in the Hollywood Hills off of Mulholland Drive. He was 51.  The L.A. native came up...
Los Angeles Concert Tickets