Nia Bowers
This Friday, LISA releases her new EP, PRESS PLAY. In Los Angeles, fans will be able to do more than stream it.
For two days, PRESS PLAY is becoming a physical world.
Created in partnership with IYK, the October 23–24 pop-up brings together exclusive merchandise, never-before-seen visuals and a new kind of album collectible designed to blur the line between what fans can hold and what they can unlock.
At the center is the PRESS PLAY SonoTile.
Tap it with a phone and the album opens instantly, no app required. But that’s only the beginning. Each collectible unlocks a curated collection of 30 LISA images and carries its own individual edition number.
The merchandise has secrets of its own. Select pieces unlock a personal voice note from LISA.
It’s a high-tech twist on an old impulse: music fans have always wanted something they could hold onto.
“There is a massive opportunity to merge our physical and digital worlds,” says IYK co-founder Christopher Lee. “A physical product can be something you collect and keep while also serving as an access key to unique digital experiences.”
IYK is among the first companies bringing Smart Media Albums to market in the U.S. and Canada. Driving that vision in the music industry is Morgan Coates, IYK’s Head of Music Partnerships, who leads the company’s work with artists, labels and music partners.
“Smart Media Albums open up an entirely new creative canvas for artists, connecting physical products with immersive digital content and experiences in ways we haven’t seen before,” says Coates. “We have an opportunity to rethink the album experience for a new generation of music fans.”
In Los Angeles this weekend, fans get to step inside that idea.
The pop-up unfolds across two galleries, including the “Infinite Canvas,” a space inspired by the exploratory nature of SonoTile.
Lisa fans, clear your weekend. This one is live for two days only.
LISA PRESS PLAY Los Angeles Pop-Up with IYK
October 23–24 | 11am–7pm
530 N Western Avenue, Los Angeles, CA 90004
Free admission | RSVP recommended