Can Your Drink of Choice Predict Your Voting Habits?

Comments (0)


Fri, Jan 3, 2014 at 11:48 AM

According to research done by Jennifer Dube of the right-leaning National Media Research, Planning and Placement (NMRPP), our choice drink provides a pretty good indicator of our choice politics.

According to CNN, Dube analyzed consumer data from 50,000 interviews from the past two years, and drafted a handy bubbly graph. She found some colorful correlations between the brands. Republicans tended to drink darker whiskies while Democrats stuck to clear liquors like vodka, gin and tequila. Rum, it turned out, was the great uniter, with a nearly equal number of righties and lefties saying their favorite drink was a Captain or Bacardi.

Dube also determined that alcohol preference predicts not just who people might vote for, but whether they would vote at all. Wine drinkers tended to have a strong showing at the polls, with the top 14 out of 15 brands that indicate someone is likely to vote being wines. Tanqueray gin, skewing liberal, was the exception (and Beefeater, skewing conservative, following not far behind).

The findings might reflect statistics of voting age, where older people tend not only to drink wine but vote in droves. Jaegermeister and Don Julio both indicated a lack of votership, hard liquor more popular among the young.

Political leanings varied among wine brands, too, where Robert Mondavi drinkers carried a strong right-leaning bent, and those who prefer Smoking Loon, a wine that Don Sebastiani & Sons' CEO says "symbolizes an attitude, a bohemian, a jack of many trades, a lifestyle-type character," jumping at the chance to vote left.

Both wines are Californian. Gallo, Stutter Home, and Trader Joe's now "three-buck Chuck" all make wines Democrats like, whereas Kendall Jackson, Sterling Vineyards, and (not to be outdone in the shamelessness department) Franzia box wine drinkers are more likely to vote conservative.

Champagne, it turns out, is a drink largely only enjoyed by Democrats, so if your conservative friend complimented you on the New Year's Champagne this past week, you now know that they were most likely just being polite -- or, considering the political climate these days, sarcastic.

Want more Squid Ink? Follow us on Twitter or like us on Facebook. Benjamin Caro writes about health and travel at bencaro.com. Follow him @benbencaro.

Related Content

Now Trending

  • Trans Fats Are Still Hidden in Many Processed Foods, Says the CDC

    Despite legal bans and doctors’ warnings about trans fat, nearly one in 10 processed food products sold in the United States still contains it, according to a new study released by the Centers for Disease Control and Prevention. Yet most foods that contain trans fat don't list it on the label,...
  • The 12 Bottle Bar on Ice: An Excerpt + Recipe

    Squid Ink contributor Lesley Jacobs Solmonson and her husband David Solmonson wrote The 12 Bottle Bar "with the hope of offering an inexpensive and accessible approach to classic cocktails," Lesley Jacobs Solmonson says. The book is not meant to be a complete guide to spirits or cocktails. "Instead, we like to call...
  • L.A.'s Best Indian Food Has No Meat

    The first time you enter Surati Farsan Mart is a potentially overwhelming experience. The place resembles a Jewish deli more than a restaurant, and during peak hours, the line can stretch out the door. The clientele are loud and almost entirely Indian. There are more women dressed in saris than...