Learn About Wine founder and sommelier Ian Blackburn has been teaching and demystifying wine for casual drinkers since 1995. Now as the wine curator for downtown's Urban Radish market, he shares his tips and recommendations for choosing a great holiday bottle.5. Don't let the label fool you
When scanning the shelves for wine, watch for a few key warning signs on the bottles. "Catch phrases or words like, 'Bay', 'Woods', 'Rock' or 'Cliffs' are contrived," Blackburn says. "Brands steal the imagery of a high-end idea to catch the attention of a specific buyer and invoke emotion. A lot of the time, there are heavily marketed wines toward women -- you'll see black shoes or a cute animal on the front label." Next time you're considering a bottle, ask yourself if it looks like the company spent more time on developing the label than the wine itself. A boring label may surprise you.
Try: Château Cambon Beaujolais, 2012 France $22.95
Why you should drink it: This wine is a light and delicate single estate wine, grown bio-dynamically, on old vines and has a classic Beaujolais profile -- it also has a very unassuming bottle design. It's fresh and fruit forward. "Just imagine cranberry sauce, turkey, gravy, spices and all the side accoutrement -- it's such a great wine for Thanksgiving," says Blackburn. "Here's a wine you can drink all day, there's only 12% alcohol and it's very light on the body."4. If you have allergies drink a lighter red
For those who suffer those dreaded wine-headaches, choose a fruiter and lighter red wine like Beaujolais (see 5), Pinot Noir (3) or rosé. These wines are lower in tannins than a more complex Bordeaux or Syrah. "There are a number of chemical things that happen with red wines," says Blackburn. "But the biggest thing is that when color is extracted from the skins, allergens and natural histamines are as well. When you drink red wine, you're pouring these allergens into your body with alcohol, and that's what usually gives people headaches. A lot of people blame sulfites, but there's actually more sulfur in bacon or orange juice than there is in a bottle of wine."
Try: Castamatta Toscana, 2011 Italy $16
Why you should drink it: A great value for the price, this is a light-bodied red wine that's low in acidity, goes down smooth and has a notes of ripe strawberry. Since the typical holiday meal is a variety of bold, flavorful foods, Blackburn recommends the Castamatta, as it has a light and relaxed flavor that won't compete with your dishes.
3. When it comes to pairing, it's all about balance
"Food and wine pairing isn't necessarily about matching, it's about complimenting flavors," says Blackburn. Try to pair fruit-forward wines with earthy foods (mushrooms, roast meats), which are a perfect bridge for Pinot Noir. Don't think you have to pair fruity wines with fruity foods, or earthy with earthy. "You wouldn't wear a blue shirt, a blue blazer and blue slacks -- it's not about so much about matching, it's about complimenting."
Try: Á Côte Pinot Noir, 2011 California $23.95
Why you should drink it: On Thanksgiving, there are a lot of herbs and spices on the table so this is a good wine that pairs well with a lot of flavors. Pinot Noir ("the wine of the moment") can be served with many things. This is a great value-oriented, blended wine. It's a little more casual, made ready to drink. "I'm a huge fan of the 2011 vintage -- it was very cold year and made some elegant wines," says Blackburn. "This is California wine has only 13.8% alcohol -- most California wines are around 14.5%. It has a little more volume but has soft, cherry notes, hints of spice and is fruit oriented. This wine is really balanced and has pretty good content for being under $25."