Food News

Twinkies Are Back on Shelves!

Comments (0)


Mon, Jul 15, 2013 at 10:10 AM

click to enlarge Twinkies - FLICKR/CHRISTIAN CABLE
Good news for Hostess snack fans: Twinkies are back in stores today. It's the first of the brand's snack cakes to make a comeback after an eight-month hiatus. Mini Muffins, Coffee Cakes, Ho Hos, Orange CupCakes, Suzy Qs, Zingers, Sno-Balls and Fruit Pies are all scheduled to return in coming months, from this August to the fall.

It seems that the makers of the twin cream-filled sponge cakes have capitalized on the absence. According to the New York Post, this time around Twinkies have doubled its shelf life, from 26 days to 45. Under the direction of private equity firms Apollo Global Management and Metropoulos & Co., the company will also be delivering frozen Twinkies upon retailer requests, giving the stores the leeway to mark the snacks with their own expiration dates.

Not everyone will be celebrating the new and longer-lasting Twinkie. CNN Money reports that only 20% to 25% of the former Hostess workforce -- out of an estimated 18,500 -- will return to the company.

And in related news:

- Twinkies Are Back!! (In Two Weeks)

- Twinkies May be Back as Early as This Summer

- PBR To Buy Twinkies?

Want more Squid Ink? Follow us on Twitter or like us on Facebook. Follow the author on Twitter at @chrstnchiao.

Related Content

Now Trending


  • Ramen Yokocho Festival in Little Tokyo
    Little Tokyo in downtown Los Angeles became a ramen paradise over the weekend as part of the Japanese cultural festival Nisei Week. Everything was hot -- from the food, to the weather, to the scene. All photos by Danny Liao.
  • Pollo Loco at ChocoChicken
    ChocoChicken is a restaurant dedicated to chocolate-flavored chicken. It sounds like a joke. And when Adam Fleischman, founder of the Umami empire and monetary force behind many other L.A. restaurants, announced in January that he’d be opening a concept based not around mole but actual, yes, chocolate-flavored chicken, many of us treated it as a joke. It is not.
  • Daw Yee: Mission of Burma
    L.A. has a very small pool of Burmese restaurants; among them, Daw Yee does not boast the most extensive menu. Nonetheless, Daw Yee, in Monterey Park, is fascinating for one big reason — namely, that it gives L.A. something unusual: a Burmese restaurant that caters to younger diners.