Japanese Label Uniqlo Unleashing Shorts Inspired By Baskin-Robbins Flavors | Squid Ink | Los Angeles | Los Angeles News and Events | LA Weekly

Japanese Label Uniqlo Unleashing Shorts Inspired By Baskin-Robbins Flavors

Comments (0)


Fri, Jul 5, 2013 at 9:30 AM

click to enlarge A selection of the ice cream shorts - UNIQLO
  • Uniqlo
  • A selection of the ice cream shorts
Along with painful sunburns and chlorine-stung eyes, a towering cone of ice cream signifies summer in all its glory. Japanese retail monstrosity Uniqlo is tapping into everything that a drippy dessert can evoke with a new line of 31 beach-appropriate bottom-wear designs inspired by Baskin-Robbins ice cream flavors.

Considering that palm trees, surfboards, and shark fins make it on to swimming trunks, ice cream doesn't feel like a strange evolution. Unfortunately, you won't find a goofy grinning clown cone etched across the crotch.

click to enlarge Mint Chocolate Chip - UNIQLO
  • Uniqlo
  • Mint Chocolate Chip
Instead, the subtler designs of the "BR" collection ($12.90 from the Uniqlo site) possess color schemes and print patterns that echo those of specific ice cream collections. "Mint Chocolate Chip" pairs dark-brown flowers with several shades of cool sea foam. "Orange Cheesecake" has psychedelic swirls that might make it look as if your thighs are melting.

click to enlarge Orange Cheesecake - UNIQLO
  • Uniqlo
  • Orange Cheesecake
Very cool, but we'd still prefer a clown cone across the crotch.

Related Content

Now Trending

  • Belcampo's Fast Burger Is Only $5

    To the list of great things to eat at Grand Central Market, add yet one more: Belcampo Meat Co. just added a Fast Burger to its menu. And it's $5. The Fast Burger is essentially your ideal burger stand or drive-through burger: a three-ounce patty made with grass-fed beef, melted...
  • California Thursdays Brings Fresh Local Produce to Schoolkids

    Nearly 1 million students in California, including in Los Angeles, will be test subjects for an experimental school food approach – feeding them freshly prepared, locally grown foods. It’s part of a statewide pilot program called California Thursdays that seeks to do something audacious – serve California food to California...
  • Pastry Chef Melts Chocolate on His Day Off

    Alex de Leon first arrived from Tijuana at age 14. A decade later, at the ridiculously young age of 24, he runs the pastry program for a trio of stylish and very successful eastside spots — L&E Oyster Bar, Bar Covell, and the newly-opened El Condor. We met in the...