Owned by Elizabeth Halpern and Melissa Cronkhite, The Juice is located in what used to be an optometrist's office (a fresh juice spot taking over a neighborhood optometrist's office is a pretty great symbol for the changing face of Atwater, actually). They are doing all the juicing fresh, but bottling them for quick and portable service. Juices cost $4 each.
We sampled the green apple, lemon, kale and triple ginger; the orange, grapefruit, lemon and lime; and the cucumber, grapefruit and mint. The orange and grapefruit was gratifyingly tart, and the triple ginger was a hit as well for its boldly spicy clarifying qualities. The cucumber/grapefruit/mint didn't go over as well, with a bitter and slightly medicinal flavor.
Apart from its list of 12 juice blends, you can also create a smoothie with any one of them by adding banana, almond milk, coconut milk or dates.
The Juice is open every day, 7 a.m. to 7 p.m.