Loading...
Fast Food

Fast Food Holiday Strategies: Fish McBites + Other Limited-Time Offers

Comments (0)

By

Wed, Mar 6, 2013 at 9:57 AM

click to enlarge Shamrock Shake - FLICKR/TVANHOOSEAR
It's no coincidence that McDonald's, Carl's Jr., and Wendy's have each rolled out a new fish option on their menus around the time of Lent. In time for St. Patrick's Day, participating Micky D locations also offer the Shamrock Shake, a limited-time mint milkshake. Fast food chains are relying more on these limited-time offers, otherwise known as LTO's, around certain holidays as part of a grander marketing strategy, according to the Wall Street Journal.

Fast food chains have found that LTO's are more attractive to customers than deals, says WSJ. It's why there is a 25% uptick in limited-time offers across 250 chains in the United States. For some, these offers are more than just a limited-time special; they have become an annual ritual of sorts. (We feel the same about the seasonal fresh strawberry-stuffed donuts at The Donut Man in Glendora.)

The longest running LTO is the McRib sandwich, which has its share of fans and detractors. And finding a Shamrock Shake is tantamount to finding a shamrock -- enough to launch one website devoted to shake sightings around the country. In Los Angeles County, it has been seen in Burbank and La Cañada Flintridge. (Editor's note: Maybe just put some green food coloring in your beer.)

And in related news:

- McDonald's to Start Posting Calorie Counts on Menus

- Hawkins House of Burgers: 99 Essential Restaurants 2013

- 10 Best Milkshakes in Los Angeles


Want more Squid Ink? Follow us on Twitter or like us on Facebook. Follow the author on Twitter at @chrstnchiao.

Related Location

Related Content

Related

Now Trending

Slideshows

  • Daw Yee: Mission of Burma
    L.A. has a very small pool of Burmese restaurants; among them, Daw Yee does not boast the most extensive menu. Nonetheless, Daw Yee, in Monterey Park, is fascinating for one big reason — namely, that it gives L.A. something unusual: a Burmese restaurant that caters to younger diners.
  • The Year in L.A. Food (So Far)
    We've got so many restaurants, you could eat at a different joint every day of the year -- and probably the rest of your life -- and never go to the same place twice. It would be impossible (both physically and financially) to try them all, but luckily, you have us. Check out The Year in L.A. Food (So Far).
  • Ladies Gunboat Society at Flores
    At Ladies Gunboat Society, the new operation out of the restaurant that used to be Flores on Sawtelle Boulevard, the Hoppin’ John is served as an appetizer or a small plate rather than a side, and the price is the stuff of comedy.