The Hierarchy of Valentine's Day Needs

Comments (0)


Thu, Feb 14, 2013 at 9:27 AM
click to enlarge Compartes chocolates
  • Compartes chocolates

Abraham Maslow's theory that we are motivated by five primary needs (survival, safety, belonging, esteem and self-actualization, where "the appearance of one need usually rests on the prior satisfaction of another, more pre-potent need") is something we played with last week in relation to breakfast. Today, we turn to your Valentine's Day needs. Note that if you're unhappily single, you may want to start and end with Level 1. Turn the page.

click to enlarge Compartes chocolates - GUZZLE & NOSH
  • Guzzle & Nosh
  • Compartes chocolates

Level 1. The Need to Survive, or: Chocolates

"If all the needs are unsatisfied, and the organism is then dominated by the physiological needs, all other needs may become simply non-existent or be pushed into the background." -- Abraham Maslow

Ricky Ricardo kept an emergency box of chocolates on hand just in case he forgot certain important events like Valentine's Day (and Lucy's birthday and Christmas and Mother's Day), and perhaps you should, too. Compartes and Valerie Confections: These are both great resources. Even if you would like to think your partner has attained self-actualization (see: Level 5) and thus doesn't care much about the holiday, today probably is a bad day to test your theory. And if you're single and not too thrilled about it, well, the chocolates will help you survive the day as well.

click to enlarge Cookbooks - T. NGUYEN
  • T. Nguyen
  • Cookbooks

Level 2. The Need for Safety, or: A Cookbook

"Just as a sated man no longer feels hungry, a safe man no longer feels endangered." -- Abraham Maslow

Now that you have survived the first part of your day, you now can turn to the next pressing concern: Dinner. And while you can scramble to find a table for two at a decent restaurant at this 11th hour, your safest and most reliable bet probably is to refer to a good cookbook or favorite recipe. After all, you don't need a reservation at Vons.

Related Location

Related Content

Now Trending


  • The Tasting Menu Trend
    In Los Angeles especially, but increasingly across the country, restaurants are either switching to tasting menus, putting a greater focus on a tasting-menu option (while offering à la carte items as well), or opening as tasting-menu operations from day one. The format that used to be the calling card of only the fanciest of restaurants is becoming ubiquitous, even at places where the waiter calls you “dude” and there isn’t a white tablecloth in sight.
  • Milo's Kitchen: A Treat Truck for Dogs
    Milo's Kitchen, a part of California-based Big Heart Pet Brands, is taking its homestyle dog treats on the road this summer with the "Treat Truck." The dogified food truck is making stops all over the country, ending up in New York early September. The truck stopped at Redondo Beach Dog Park Friday morning entertaining the pups with treats, a photo-booth and play zone. Milo's Kitchen Treat Truck offered samples of the line's six flavors, all with chicken or beef as the first ingredient, and all made in the U.S.A. with no artificial colors or preservatives. All photos by Nanette Gonzales.
  • Smoke.oil.salt's Spanish Cuisine
    Smoke.oil.salt chef (and Valencia native) Perfecto Rocher is valiantly trying to bring the experience of Spain, specifically Catalonia, to the brick space (under a tattoo parlor) on Melrose that used to be Evan Kleiman’s Angeli Caffe.