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Bakeries

Wonder Bread Is Saved, Twinkies Likely to Follow

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Thu, Jan 17, 2013 at 3:25 PM

click to enlarge A Fluffernutter made with Wonder Bread - MALCOLM BEDELL/FROM AWAY
  • Malcolm Bedell/From Away
  • A Fluffernutter made with Wonder Bread
We all knew, deep down, that Twinkies were indestructible and Wonder Bread was immortal.

Following Hostess Brands' recent bankruptcy, a Georgia-based company has stepped in and purchased several of Hostess' best-known brands, along with 28 bakeries and other locations, NBC News reports.

Flowers Foods, Inc., which makes the Nature's Own line of breads along with the Tastykake line of cupcakes and sweets, is buying Wonder, Nature's Pride, Merita, Home Pride and Butternut bread brands from Hostess for $360 million. Flowers also plans to buy the ailing bakery's Beefsteak Bread for an additional $30 million.

The destructive ripple effect of the elimination of these foodstuffs was difficult to fathom. The Fluffernutter (white bread with peanut butter and marshmallow "fluff"), for example, was in grave danger of extinction with the demise of Wonder Bread. And the classic PBJ wasn't looking so hot, either.

The deal does not include Hostess' famed "sweet cake" businesses, but the company said last week that numerous bidders have come forward for Twinkies and other sugary treats. The New York Times said the company has "scores" of interested buyers.

Texas-based Hostess, which has faced financial difficulty for years, said in November it planned to wind down its operations after a bankruptcy court gave approval to a plan to shut 33 bakeries, 565 distribution centers, about 5,500 delivery routes and 570 bakery outlet stores. The court also approved the elimination of 18,500 jobs.

God as our witness, Sno Balls, Ho Hos, Ding Dongs and Donettes will rise again!


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