Flash Mobbing With Carrotmob: No More Ozone Depleting Freezers at Pasadena's Fresh & Easy

Comments (0)


Fri, Oct 5, 2012 at 11:15 AM

click to enlarge The Carrotmob - CARROTMOB.ORG
The art of flash mobbing will be practiced this Saturday at Pasadena's Fresh & Easy supermarket for the cause of the environment. A flash mob, for the uninitiated, is a group of random people who assemble suddenly in a place to perform an unusual and seemingly pointless act for a brief time.

In this case, if at least a thousand random people show up to the store tomorrow, Oct. 6, from 12 - 3 p.m., the store will vow to replace all of their giant industrial freezers with energy-efficient, zero emissions freezers. If so, it will be the first store in the entire U.S. to make that commitment to sustainable change. Anyone can show up, no purchase or RSVP necessary.

The organization behind this action is Carrotmob, a company that organizes flash mobs for positive change around the world. Currently, there are similarly-themed Carrotmobs taking place in Mexico, France, Thailand and Australia. Their slogan? "In a boycott, everyone loses. In a Carrotmob, everyone wins." For this event, they partnered with CPG giant, Unilever.

For the shmoozers posing as worried environmentalists, there will be plenty of free stuff too. Free samples of Ben and Jerry's and even a raffle for a free Xbox is what's being advertised on their Facebook event page, plus a "Sustainability Sweep" where if you find as many cool sustainable brands as possible, you will win a prize.

It will be L.A.'s first Carrotmob, but if all of this still isn't enough to trigger your charity overspending rationalizations, for every purchase of featured products, Fresh & Easy will plant a tree in conjunction with the Arbor Day Foundation. Maybe Trader Joe's should watch its back.

Fresh & Easy: 603 South Lake Ave., Pasadena; (626) 396-9552.

Want more Squid Ink? Follow us on Twitter or like us on Facebook.

Related Content

Now Trending

  • Free Burgers Today in Silver Lake

    Haché LA has been in soft-open mode for a few weeks now on Sunset Blvd. in Silver Lake, but the hours have been dinner-only. Today marks the restaurant's grand opening, and they're marking that milestone with new hours and a burger giveaway. Haché is owned by Michael Schepers, who also...
  • Three Chefs Named Dinner Lab Finalists

    Back in August, I did an extensive profile of Dinner Lab, the national pop-up company that had nine chefs touring the country in the hopes of winning the chance to open a brick and mortar restaurant. This update is in from Dinner Lab: From those nine chefs, three have emerged...
  • Northern Italian Pop-Up at Sotto

    Sotto is notoriously devoted to Southern Italian food. But chef Steve Sampson has a spot in his heart for Northern Italian food too, and he says his customers are hungry for food from all over Italy. "Many of our loyal regulars are dying for Northern Italian food and wine," Sampson...