Peter Farrelly Directs New Nondairy Creamer TV Ad: Remember There's Something About Mary?

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Fri, Aug 3, 2012 at 6:00 AM
click to enlarge Some of the many flavors of International Delight - E. DWASS
  • E. Dwass
  • Some of the many flavors of International Delight

International Delight coffee creamer brought in some big comedic guns as part of its new advertising campaign. According to The New York Times, Peter Farrelly directed a new commercial for the nondairy flavored creamer.

The TV ad, which first aired this week, shows an exchange between a female passenger and a stern airport security man. When he asks for her identification, she whips out a bottle of International Delight French Vanilla and says: "My ID." The enthusiastic woman proceeds to pour some of the creamer into the security agent's nearby cup of black coffee. She's immediately tackled by a TSA team and interrogated for hours. Just kidding!

Even though that would happen in real life, in the commercial the woman is able to explain to the security dude about the wonderful vanilla flavor he's about to enjoy. He sips away, never worrying that she might be a total nutcase packing who-knows-what in that creamer bottle. Instead, he savors his new and improved cup of joe. The spot ends with the ad campaign's tag line: "What's Your ID?"

The commercial will air during the networks' morning programming block, when we're all presumably vulnerable to the make-my-coffee-better vibe. The campaign also will be promoted on Facebook and in stores.

According to The New York Times, the ad campaign, by agency Leo Burnett, strives to give people a more accessible name for the creamer. Cherri Prince, a senior vice president and director of strategy at Leo Burnett, told the newspaper: "International Delight, with seven syllables, is a bit of a mouthful."

Farrelly and his brother Bobby Farrelly, known in particular for a classic comic scene involving fluid of a different sort, have co-directed numerous feature comedies, including There's Something About Mary, Dumb and Dumber, Shallow Hal, and, most recently, The Three Stooges. Farelly also directed commercials for a Miller Lite beer campaign in 2006.

International Delight, launched in the 1980s, was the first flavored, non-dairy creamer, according to its website. No word on which flavor of International Delight is Farrelly's favorite.

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