L.A. Foodie highlights a growing trend among food bloggers to incorporate audio and video, elevating food blogs to the realm of multimedia entertainment. So if you like your beer recommendation with a side of playful banter, this blog's for you. If you share L.A. Foodie's fondness for low-key burger shacks and hot dog joints, all the better. We asked Hubbard and Waters about running the site, creating podcasts and finding favorite L.A. foods. Just think twice before calling them "foodies"...
Squid Ink: How do you define "foodie?"
Ben Waters: For a lot of "foodies," I feel like the idea of "the most amazing food" is more interesting than the actual taste -- they'd rather know they're eating a Komodo Dragon egg omelette than have it be, y'know, edible.
Drew Hubbard: If you refer to yourself as a foodie, you're probably a douche bag. To me, a "foodie" is a person who is desperate to prove extensive knowledge of minutiae. The "foodie" part of "L.A. Foodie" is tongue-in-cheek. In my opinion, a real food lover is more interested in a great burger shack than the latest-and-greatest small plates clone.
SI: How did you become interested in food?
DH: I grew up in a big family with lots of summer birthdays. And like the good Americans that we are, we celebrated by cooking meat on an outdoor grill, eating potato salad, and drinking too much. So I developed an early appreciation of the importance of food as the centerpiece of a celebration. But the person who first opened my eyes to great food was my high school sweetheart's dad. He taught me how to cook a steak, and he bought me my first set of knives for Christmas one year.
BW: Maslow's Hierarchy of Needs puts interest in food on its lowest rung, Physiological, meaning it is a need that must be filled before all others. Also, the first time I had Chinese food (age 7), my mind was so blown all I could think was "Why the hell was I so afraid to try this?"
SI: And when you're not busy food blogging...
DH: I'm a digital marketing consultant. But at the moment, L.A. Foodie is my full-time job.
BW: I'm a film and video editor. Currently I'm cutting the feature documentary Stripped about the history and future of comic strips. Check out the trailer and come see our panel at Comic-Con!
SI: So how did you start food blogging?
DH: I launched a Wordpress blog and a Twitter account, and I started posting as often as possible. Food started becoming a sexy thing to talk about, especially in L.A., so we found an audience, especially on Twitter, very quickly.
BW: Drew called me up and said "Hey, you wanna do this L.A. Foodie thing with me?" I figured, I love great food, I love performing (I have a bunch of years of improv comedy training) ... what the hell?
SI: You run the blog on Tumblr, keep Flickr and Instagram accounts, manage Twitter and Facebook profiles, and create YouTube videos. (See "Top 10 LA Hot Dogs: The Slaw Dogs #2" video above.) But much of your content seems to be presented via podcast. What's the appeal of podcasts?
DH: Audio and video podcasts allow us to interact with our audience on a very personal level. It's genuinely me and Ben that you hear and see. Like most podcasts, we're mostly unscripted with the exception of various voice-overs during the show.
BW: Yeah, I think "blogging" in the sense of writing blog posts is just a component of being a presence online. Also, after listening to a bunch of podcasts, I just felt like the kind of show we wanted to listen to wasn't really out there, so we've really enjoyed playing with the format.
SI: What's that format like?
DH: Every podcast is split into multiple segments, kind of like The Daily Show or a late night talk show. We try to make every show unique, so we mix things up when we can. And we add new segments all the time, like "Yelp/Counteryelp," where we act out opposing Yelp reviews with our guests. Our most popular segment is "What Did We Put In Your Mouth?" where our blindfolded guest tries to guess what ... well, you get it.
BW: I love having our show broken up into segments because not only does it keep the rhythm of the show moving, but the modular approach allows us to easily swap out any part of the show that we're not having fun with. On our first episode, we had a segment where we complained about how much the seating situation sucks at Father's Office. Then we listened to it and realized "Who the hell wants to listen to people whining?" We don't do that segment anymore.