Budweiser Magnum Soon to be the Costliest Beer in India

Comments (0)


Tue, Jun 12, 2012 at 10:00 AM
click to enlarge King of Beers in India - COURTESY OF BUDWEISER
  • Courtesy of Budweiser
  • King of Beers in India

Last week Anheuser-Busch InBev announced that the new Budweiser Magnum will become the highest priced super-premium beer in India, Economic Times reports. The strong, American-style lager will debut in a 650 ml bottle (22 oz. bomber) for 150 rupees. Is that a wildly high price? While 150 Rs comes in at around $2.70, it may not seem costly to American eyes; but it actually doubles the price of most comparable selections in India.

The beer is reportedly full-bodied and dark golden in color, resulting from Budweiser's "exclusive beechwood aging process," which we're pretty sure means they're building fermentation vessels out of Ikea furniture. Bud Magnum weighs in at 8% abv and hits the Indian market about a year after Carlsberg's popular Elephant (7.2% abv) reached the public, edging out Elephant's 135 Rs price point.

India has a vastly different drinking culture than America. The beer market is dominated by strong beers of 5-8% abv., and anything lighter is considered "mild." The ubiquitous style of India, strong lager, was rewarded at last year's UK-based World Beer Awards when Australia Max (a strong lager brewed by International Breweries Ltd., in India) won for World's Best Strong Lager and Asia's Best strong Lager. While there is a tiny but growing community of craft beer-seekers and microbreweries (made more prominent by the incoming flow of beer-loving American expats), India's beer scene today most closely resembles that of America 40 years ago.

We'd be genuinely curious to taste the difference between a Budweiser Strong Lager (Budweiser Magnum) and a Strong Bud Light Lager (Bud Lite Platinum.) Until that trip to Mumbai gets booked, let us be grateful that one of the best lagers in California, Craftsman 1903, comes from our very own Craftsman Brewing, in Pasadena. Crisp, balanced, and smooth, you can often find it at either Father's Office locations, where we're sure the economic growth patterns of beer in newly industrialized countries will be the first thing on your mind.

Want more Squid Ink? Follow us on Twitter or like us on Facebook.

Related Content

Now Trending


  • Ladies Gunboat Society at Flores
    At Ladies Gunboat Society, the new operation out of the restaurant that used to be Flores on Sawtelle Boulevard, the Hoppin’ John is served as an appetizer or a small plate rather than a side, and the price is the stuff of comedy.
  • Malibu Pier Restaurant and Bar
    Malibu Pier Restaurant and Bar, with chef Jason Fullilove at the helm, is in the two buildings at the pier’s entrance that used to be Beachcomber Cafe and Ruby’s Diner. Those buildings, which have been overhauled completely, reflect both the pier’s 109-year-old history and the cultural import of Malibu itself.
  • The Tasting Menu Trend
    In Los Angeles especially, but increasingly across the country, restaurants are either switching to tasting menus, putting a greater focus on a tasting-menu option (while offering à la carte items as well), or opening as tasting-menu operations from day one. The format that used to be the calling card of only the fanciest of restaurants is becoming ubiquitous, even at places where the waiter calls you “dude” and there isn’t a white tablecloth in sight.