Loading...
Sushi

Laser-Cut Designer Sushi Rolls

Comments (0)

By

Wed, Apr 18, 2012 at 6:47 AM
click to enlarge Laser-cut nori - I&S BBDO
  • I&S BBDO
  • Laser-cut nori

How's this for sushi art? Japanese ad agency I&S BBDO came up with these stellar designs for its client Umino Seaweed, who was looking for a way to boost sales after the 2011 tsunami. The solution -- create a fusion of traditional Japanese and modern design using the latest cutting technology.

click to enlarge I&S BBDO
  • I&S BBDO

The patterns are inspired by ancient Japanese history and are meant to symbolize good fortune, happiness and longevity. The company won the gold at the advertising competition Spikes Asia for its seaweed designs. According to its profile: "By combining a traditional product with a modern laser cutter, these patterns create an entirely new type of nori never seen before. The designs are entirely new for the industry, and convey both our wish for the future as well as our respect for the past."

The five designs: Sakura (Cherry Blossoms), Mizutama (Water Drops), Asanoha (Hemp), Kikkou (Turtle Seashell), Kumikkou (Tortoise Shell). Somehow integrate these with those awesome SushiBots and sushi might well be on its way to becoming one of the most technologically savvy dishes out there.

click to enlarge I&S BBDO
  • I&S BBDO

click to enlarge I&S BBDO
  • I&S BBDO


Follow Squid Ink at @LAWeeklyFood and check out our Facebook page. Clarissa manages the food blog SGVFoodie. Reach the author at clarissawei.com or follow her on Twitter.

Related Content

Related

Now Trending

Slideshows

  • Malibu Pier Restaurant and Bar
    Malibu Pier Restaurant and Bar, with chef Jason Fullilove at the helm, is in the two buildings at the pier’s entrance that used to be Beachcomber Cafe and Ruby’s Diner. Those buildings, which have been overhauled completely, reflect both the pier’s 109-year-old history and the cultural import of Malibu itself.
  • The Tasting Menu Trend
    In Los Angeles especially, but increasingly across the country, restaurants are either switching to tasting menus, putting a greater focus on a tasting-menu option (while offering à la carte items as well), or opening as tasting-menu operations from day one. The format that used to be the calling card of only the fanciest of restaurants is becoming ubiquitous, even at places where the waiter calls you “dude” and there isn’t a white tablecloth in sight.
  • Milo's Kitchen: A Treat Truck for Dogs
    Milo's Kitchen, a part of California-based Big Heart Pet Brands, is taking its homestyle dog treats on the road this summer with the "Treat Truck." The dogified food truck is making stops all over the country, ending up in New York early September. The truck stopped at Redondo Beach Dog Park Friday morning entertaining the pups with treats, a photo-booth and play zone. Milo's Kitchen Treat Truck offered samples of the line's six flavors, all with chicken or beef as the first ingredient, and all made in the U.S.A. with no artificial colors or preservatives. All photos by Nanette Gonzales.