British Cuisine

Artist Dominic Wilcox's Jaffa Cake Art: The Union Jack, Nessie + Others

Comments (0)


Thu, Mar 15, 2012 at 7:00 AM
click to enlarge The Queen on a coin - DOMINIC WILCOX

When McVitie's, manufacturer of the immensely popular British snack called Jaffa Cakes, asked artist Dominic Wilcox to creatively use the snacks to celebrate the upcoming London Summer Olympics, he took a little inspiration from his friends. Or, more specifically, how his friends eat their Jaffa Cakes. The cake (which, depending on who you talk to, is actually a biscuit) has a spongy base layer topped with orange jelly and covered in chocolate; with all these components, there are, apparently, at least as many ways to eat a Jaffa Cake as there are to eat an Oreo Cookie.

As Wilcox explains on his site, Variations on Normal, he took note of how his friends "described their strange and unique methods of eating them. I started to nibble and pick away, going through 30 boxes of Jaffa Cakes to try to get shapes that fitted with my British-themed ideas." He ended up nibbling the cake/biscuits into the queen, the Union Jack, Stonehenge and our personal favorite, the Loch Ness monster, which is perfectly plated on a sea of blue. Typical of many who work at the intersection of food and art, Wilcox ran into a little bit of trouble: "One problem I had was when I got distracted by the radio and then looked back to see I had eaten the Loch Ness monster."

A few more photos of the Jaffa Cake art, courtesy of Wilcox himself, after the jump.

click to enlarge Stonehenge - DOMINIC WILCOX

click to enlarge The Loch Ness monster - DOMINIC WILCOX

click to enlarge The white cliffs of Dover - DOMINIC WILCOX

click to enlarge The Queen's Guards - DOMINIC WILCOX

Related Content

Now Trending


  • Ladies Gunboat Society at Flores
    At Ladies Gunboat Society, the new operation out of the restaurant that used to be Flores on Sawtelle Boulevard, the Hoppin’ John is served as an appetizer or a small plate rather than a side, and the price is the stuff of comedy.
  • Malibu Pier Restaurant and Bar
    Malibu Pier Restaurant and Bar, with chef Jason Fullilove at the helm, is in the two buildings at the pier’s entrance that used to be Beachcomber Cafe and Ruby’s Diner. Those buildings, which have been overhauled completely, reflect both the pier’s 109-year-old history and the cultural import of Malibu itself.
  • The Tasting Menu Trend
    In Los Angeles especially, but increasingly across the country, restaurants are either switching to tasting menus, putting a greater focus on a tasting-menu option (while offering à la carte items as well), or opening as tasting-menu operations from day one. The format that used to be the calling card of only the fanciest of restaurants is becoming ubiquitous, even at places where the waiter calls you “dude” and there isn’t a white tablecloth in sight.