Update: Due to an overwhelming amount of feedback (from at least 10,000 people worldwide in two days), Sprinkles has been "working around the clock all weekend to get our cupcake ATM functional as quickly as possible," says Nicole Schwartz, a marketing rep for the company. Starting today, the machine is ready and customers can purchase freshly baked cupcakes from 24-Hour Sprinkles.
The original piece, published Feb. 29, 4:56 p.m, appears below:
Sprinkles recently announced via Facebook that it soon will open an ice cream shop and 24-hour cupcake dispenser adjacent to its Beverly Hills location. "Our ice cream will be hand-crafted American ice cream using only the finest ingredients," said a member of Sprinkles' press team. "Scooped into crisp waffle cones, pressed between fluffy cupcake tops or piled high into sundaes topped with housemade sauces and toppings, Sprinkles Ice Cream shop is a back-to-basics creamery with a Sprinkles twist!"
The ice cream shop also will serve freshly baked cookies and brownies. For those late-night sugar cravings, a 24-hour automatic machine dispenses cupcakes, cupcake mixes, apparel and dog treats. Luckily, it's not bathing-suit season just yet.