This is an actual brewery that officially began stocking a handful of local craft beer bars like the Yard since September. If you've heard of them, you clearly get out for a drink more often than we do (lucky you), as the website is still in progress (in the meantime, they are on Facebook and Twitter), there has been absolutely no marketing campaign (not even a "Hey, we just opened!" email), and the beer is only on tap at a handful of L.A.-area bars where the couple know the owners from their years in the beer industry. How refreshingly old-fashioned and homebrew-worthy. Get our interview with the couple after the jump.
Part of the sub rosa nature has been due to an association with Tustin Brewing Co., where Jonathan has been the brewer since 2008. When we sampled the brewery's XPA at the Yard, even the bartender there mentioned the Tustin Brewing affiliation when we said we had never heard of Smog City. However, Smog City is not a subsidiary of Tustin or a new brand for the company, but an independent entity (the couple formed a partnership with Tustin Brewing's owner, Jason Jeralds, to form a new company that operates out of the Tustin facility). "It's more like a sister-type relationship," explains Laurie.They've also been under the radar by necessity, as finding time to toot their marketing horn has not been the top priority. "With Jonathan still working at Tustin, me the only person doing [beer] sales and deliveries, and we have a 2-year-old at home, we just haven't had much time to focus on getting the word out," continues Laurie. "Clearly I need to do that!"
Marketing aside, what's the brewery's flavor profile game plan? "Hold on a second, you'll have to talk to [Jonathan] about that," she said, handing over the phone.
Jonathan Porter: Well, it's funny -- you talk to a lot of breweries, owners of breweries, and they'll tell you they brew what they want to drink. I wanted to brew something that's different in the market -- that's how I started. But when it comes down to it, I'm brewing what I like to drink, just like everyone else.
Squid Ink: Ha. So tell us a little about the beers.
JP: Our flagship is our L.A. Saison -- light and drinkable, complex but approachable. That's what I think of as our "L.A." beer, and people seem to like it. We also have an XPA, which is lower alcohol but still very hoppy, balanced, approachable. Most of our beers are easy to drink. I want balance. When I make a double IPA, there is a huge hops punch, but there has to be balance. And we've got a chocolate imperial stout right now, and a coffee stout. It's always changing.
SI: We know you're a homebrewer, so how did you get into the professional side?
JP: I started with Tustin Brewing three years ago, in 2008. Before that, I was with BJ's back when they still brewed at their restaurants. I was up in Oxnard for a while, commuting to a [brewing] production facility they had there. And before that, I was at another BJ's out in Brea. That's where I started in 2006, washing tags.
SI: So Smog City is not directly associated with Tustin, but you still work there, too?
JP: Yeah. It's a great relationship. A lot of the beer that I make in Tustin serves double duty. The Saison and the XPA are exclusive Smog City, we sell them at Tustin on tap under that label. The [Tustin Brewing] owner is involved a little, like we have a warehouse that we rent together for cold storage. And all the accounting and bookkeeping goes through Tustin.
SI: You've got a facility where you can make beer, share storage space, and they take care of the accounting? That's more than a pretty great deal. Very little cash investment.