Video: Shelf Collapse Destroys 6,810 Wine Bottles

Comments (0)


Tue, Oct 25, 2011 at 9:59 AM

click to enlarge A sea of wine at Superior Discount Liquors in Wisconsin.
  • A sea of wine at Superior Discount Liquors in Wisconsin.
When life gives you lemons, make lemonade. When life gives you broken wine bottles, make an internet video. That's what Superior Discount Liquors of Sheboygan, Wisconsin did after a 78-foot section of shelf collapsed and more than 6,000 wine bottles crashed to the floor, leaving the store in a foamy magenta sea. "At the time it was horrible, but looking back at it we can't help but laugh," the store's owners posted on their YouTube page.

So much good (or at least drinkable) wine going to waste... For oenophiles, it must be like watching a snuff film. For the rest of you, the video is after the jump.

[@elinashatkin / eshatkin@laweekly.com]

Related Content

Now Trending

  • Joan's On Third in Studio City Is Finally Open

    At 8 a.m. on Monday, Sept. 22, Joan McNamara is finally opening the doors of her Studio City outpost of Joan's On Third, the much-loved Third Street cafe and market. That sound you hear is the entire San Fernando Valley rejoicing, as well as a lot of people on the...
  • KCRW’S Good Food Pie Contest Returns

    Ladies and gentlemen, start your ovens: It's pie time. KCRW’S Good Food Pie Contest is returning for its sixth year, on Sunday, Oct. 5, from 2-4 p.m. This year, the pie fest moves to UCLA's Fowler Museum, and is adding two new pie categories: Cooked Custard and World Pie (inspired by...
  • Chef Michael Voltaggio's New Role: Winemaker

    Chef Michael Voltaggio has long placed an emphasis on wine at his restaurant ink., and the wine list there has always veered towards the esoteric. It's probably no surprise then, than when he got the chance to make his own wine, he opted to make an orange wine.  Voltaggio's wine...