West, who died on September 20th at the age of 97, led the team at Frito-Lay that developed Doritos in the early 1960s. His daughter, Jana Hacker, tells the New York Times that her father got the idea for Doritos after visiting a San Diego taco shack, where he first tasted fried corn chips.
Doritos debuted in 1964, just as Mexican-American cuisine was hitting mainstrem American taste buds. (The first Taco Bell opened in Downey in 1962.) The tangy corn chips proved popular. Today, they are Frito-Lay's second-best seller, after Lays Potato Chips.
West's funeral service will be held at 10:30 a.m. on October 1st at Restland Memorial Park in Dallas.