Loading...
Food Personalities

Jon Taffer Picks Up Season Two of Bar Rescue, Leads Seminar on Making Money in Long Beach

Comments (0)

By

Thu, Sep 22, 2011 at 11:00 AM
click to enlarge Jon Taffer - VIA SPIKE.COM
  • Via Spike.com
  • Jon Taffer

If we learned one thing about Jon Taffer, host of Spike TV's Bar Rescue, in our interview with him earlier this year, it's that the man is all about making money. He knows all the tricks to make that happen in the bar trade, but apparently in the TV industry as well, since Spike has renewed the series for a second season, set to air in summer of 2012.

On Bar Rescue, Taffer seeks out bars and restaurants across the country that are struggling to survive financially. He rips them apart to create a new look and a new vibe, and hopefully resuscitate the establishment.

And Taffer makes no bones about his how he does it.

He cares little about the taste of the food, for example, just how much profit you're making on it. With more than 30 years of bar ownership and management experience under his belt, Taffer says he knows how to make you not only come to his bar, but stay longer, and order the most expensive drinks. And trust us, if he wants you to order the Prime Rib, you'll order the Prime Rib. He'll design the menu so you do. It's a science, he told us -- one that he applied to help the businesses he visits on Bar Rescue.

No word yet on whether he'll hit up L.A. on his season two tour, but he'll be at the Long Beach Marriott on November 1st leading a seminar for restaurant industry professionals on how to maximize profit. If you're in the hospitality business and care to pony up the $195 to attend, (or, if you're just morbidly curious to learn his Jedi mind tricks) click here for more information.

Follow Ali Trachta on Twitter @MySo_CalLife.

Related Content

Now Trending

Slideshows

  • Malibu Pier Restaurant and Bar
    Malibu Pier Restaurant and Bar, with chef Jason Fullilove at the helm, is in the two buildings at the pier’s entrance that used to be Beachcomber Cafe and Ruby’s Diner. Those buildings, which have been overhauled completely, reflect both the pier’s 109-year-old history and the cultural import of Malibu itself.
  • The Tasting Menu Trend
    In Los Angeles especially, but increasingly across the country, restaurants are either switching to tasting menus, putting a greater focus on a tasting-menu option (while offering à la carte items as well), or opening as tasting-menu operations from day one. The format that used to be the calling card of only the fanciest of restaurants is becoming ubiquitous, even at places where the waiter calls you “dude” and there isn’t a white tablecloth in sight.
  • Milo's Kitchen: A Treat Truck for Dogs
    Milo's Kitchen, a part of California-based Big Heart Pet Brands, is taking its homestyle dog treats on the road this summer with the "Treat Truck." The dogified food truck is making stops all over the country, ending up in New York early September. The truck stopped at Redondo Beach Dog Park Friday morning entertaining the pups with treats, a photo-booth and play zone. Milo's Kitchen Treat Truck offered samples of the line's six flavors, all with chicken or beef as the first ingredient, and all made in the U.S.A. with no artificial colors or preservatives. All photos by Nanette Gonzales.