Col. Sanders Has a Website + A Legacy
Tue, Jul 26, 2011 at 12:33 PM
Categories: Advertising, Poultry, Fast Food
Colonel Harland Sanders
apparently has a legacy, something other than making mediocre fried chicken. To promote it, Kentucky Fried Chicken
has launched www.colonelsanders.com
, a site designed to collect photos, videos and stories that will cement the legacy of the KFC founder.
"The brand is reinvesting in his image and memory via a website designed to reach a new generation." Sometimes, the press release copy speaks for itself. Yeah, stories about a long-dead but impeccably suited Southern gentleman who ought to be voiced by Foghorn Leghorn... that'll reinvigorate a flagging fast-food brand.
- Sanders, who was born in 1890, began cooking at age six.
- He held jobs ranging from streetcar conductor to insurance salesman and operated a service station in Corbin, Kentucky where he made food for hungry travelers.
- The food was so popular, he opened a restaurant across the street.
- In 1935, the Kentucky Governor A. B. "Happy" Chandler made Sanders an honorary Kentucky Colonel for his contributions to the state's cuisine.
- At age 65 he used a $105 Social Security check to hit the road and strike handshake deals with restaurant owners who agreed to sell his fried chicken.
- Until he passed away in 1980 at the age of 90, he still traveled 250,000 miles a year visiting KFC restaurants around the world.