For this food festival, on Saturday, July 16th at the Rose Bowl, organizers are pulling a few tricks in an attempt to make lines "virtually non-existent." (Their words, not ours.) Attendance is capped at 4,500, and tickets are exclusively pre-sale. There will be three staggered attendance sessions, with the first beginning at 10 a.m., the second at 2 p.m. and the third at 6.
So what awaits once you enter this street food utopia? Well, dozens of trucks, of course, including household names like the Grilled Cheese Truck, the Flying Pig, Border Grill Truck, Crepe'n Around and oodles more.
New this year, Bill Esparza (Street Gourmet LA) has helped to curate a group of Baja chefs including Javier Plascencia, and the chef widely thought to have the best street cart in the world, Diego Hernandez of Corazon de Tierra. To top off the day (or night, depending on when you go), CoolHaus, Beachy Cream and the soon-to-open Mother Moo Creamery join together to become an ice cream social.
In addition to the food, there are also two Singha beer gardens in which to kick back and hang out. Non-alcoholic beverages are available too, along with raffle prizes, a DJ, chef demos and more. We could probably live without all that (give us good street fare and ample space to eat it in and we're happy) but considering this festival even boasts free parking, we honestly can't bring ourselves to complain about anything.