Loading...
Cocktails

Buzzedball: Dodgers Partner with El Zarco Tequila

Comments (0)

By

Thu, Apr 7, 2011 at 12:00 PM

click to enlarge Just another day at the ballpark - MUDEI PARA FLICKR.COM/ROGIANESI
  • mudei para flickr.com/rogianesi
  • Just another day at the ballpark

Thinking blue just isn't enough for the Dodgers anymore, now they want you to drink blue too (blue agave, that is). The Dodgers have recently announced a partnership with El Zarco Tequila, which predictably coincides with El Zarco's debut in Los Angeles. The tequila comes in both gold and silver, and boasts "innovative" features like double distillation and hand-painted bottles. In light of recent tragic events, we're not sure that more alcohol is what Dodger Stadium needs, but considering the financial situation of the team (and its owner) it makes a lot of sense.

According to the press release, the deal gives El Zarco signage in the stadium, use of marks, and VIP treatment for El Zarco's best customers. The Dodgers aren't exactly known for their culinary taste (the discontinued Dining with 'Dre notwithstanding) or for being picky about their partnerships, so this union may not quite qualify as a ringing endorsement.

Their relationship is, of course, not without precedent, and the Dodgers are actually only the second local baseball team to join forces with a tequila company. The Angels just announced an extension of their current deal with Familia Camarena Tequila, another new-ish entry into the local alcohol market that also happens to sponsor the hated Giants. In fact, El Zarco themselves are not even a one-stadium brand, they also sponsor the New York Red Bulls of the MLS. Who says caffeine and alcohol don't mix?

Related Location

Related Content

Now Trending

Slideshows

  • Ramen Yokocho Festival in Little Tokyo
    Little Tokyo in downtown Los Angeles became a ramen paradise over the weekend as part of the Japanese cultural festival Nisei Week. Everything was hot -- from the food, to the weather, to the scene. All photos by Danny Liao.
  • Pollo Loco at ChocoChicken
    ChocoChicken is a restaurant dedicated to chocolate-flavored chicken. It sounds like a joke. And when Adam Fleischman, founder of the Umami empire and monetary force behind many other L.A. restaurants, announced in January that he’d be opening a concept based not around mole but actual, yes, chocolate-flavored chicken, many of us treated it as a joke. It is not.
  • Daw Yee: Mission of Burma
    L.A. has a very small pool of Burmese restaurants; among them, Daw Yee does not boast the most extensive menu. Nonetheless, Daw Yee, in Monterey Park, is fascinating for one big reason — namely, that it gives L.A. something unusual: a Burmese restaurant that caters to younger diners.