"This is the first bar we incorporated into a hotel," says Sagar Kumar, managing director of PNK Group, known for launching limited-service hotels such as the Holiday Inn Express. Kumar, who took over his father's company six years ago, describes the hotel and bar as a good place for escaping the "hoopla of Hollywood." To get the full experience of the hotel, just steps from Universal City Walk, Kumar encourages visitors to book a room and stay overnight. If bartender Jesse Damron's drinks are as strong as they sound, we might just have to.
Featured cocktails, named after famous L.A. streets, include the Hollywood BLVD, combining Bacardi Razz, Koloa Hawaiian rum, sweet lime juice muddled with fruit, simple syrup and mint leaves. The Sunset BLVD pays homage to the star-studded road with Bombay Sapphire Gin, Zen Green Tea liqueur, Triple Sec and mint. There's also Wilshire BLVD, Ventura, La Cienega, and so on. Happy hour is from 5-7 p.m. nightly and regular priced cocktails range from $9-$14. "We're trying to keep the price range right. This is just the beginning," Kumar says.