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Fast Food

Jack in the Box Launches Food Truck

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Fri, Mar 18, 2011 at 12:00 PM

click to enlarge COURTESY OF JACK IN THE BOX.
  • Courtesy of Jack in the Box.
Fast food chain Jack in the Box is hopping on the food truck trend, launching Jack's Munchie Mobile (@munchiemobile) -- not to be confused with L.A.'s own Munchie Machine (@munchiemachine1). Which of the four horsemen of the apocalypse is this? We've lost count.

The 34-foot-long truck debuts next Friday in San Diego's Gaslamp Quarter, where it will roam for the next month before heading to Orange County and Los Angeles, reports 10news.com.

What does this say about the food truck trend: That it's too legit to quit or that there are no more sharks to be jumped?

click to enlarge COURTESY OF JSAACK IN THE BOX
  • Courtesy of Jsaack in the Box
Known for its cheeky advertising campaigns, Jack in the Box's food truck is no different. Inspired by 1970s van art, one side of Jack's Mobile Machine is covered with an airbrushed painting of the company's eponymous bobble-headed mascot, wearing muscular armor and brandishing a lightning bolt torch while riding a tiger.

The truck is equipped with a soda machine, a grill, a fryer and all the necessary implements for employees to actually prepare food, but will customers bite when there are over 900 brick-and-mortar JITB locations in California?

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