Loading...
30 Days

30 Burgers in 30 Days: Fun with Buns at Rounds Premium Burgers (Day 4)

Comments (0)

By

Fri, Feb 4, 2011 at 2:09 PM

Rounds Premium Burgers: The Office Burger + Fries

Sitting at the windowside counter at Rounds Premium Burgers in West Hollywood, watching drunk and soon-to-be-drunk clubgoers flit from bar to bar, we couldn't stop thinking about buns. Specifically, brioche buns, the de facto frame for every upscale burger, often lending them an unearned gravitas. If these gentrified burger chains wrote a jingle, they'd sing the praises of a coarsely ground angus patty, chipotle mayo, organic greens, blue cheese, pickle chips and caramelized onions on a toasted brioche bun.

At the recently opened Rounds, which stays open until 2 a.m. and sits on a prime piece of people-watching real estate at the corner of Santa Monica and San Vicente boulevards, we tried to order our burger on something, anything, besides a brioche. Not the Counter-esque option of serving it over mixed greens or the protein-friendly option of wrapping it in lettuce. We tried sourdough, but our very sweet server explained they had ordinary pre-sliced supermarket bread and we really probably definitely wanted the brioche. He was right.

The brioche at Rounds is gorgeous. Its perfect width, its height, the chubby top bun teetering above the stacked burger like a baby who hasn't quite grown into his head, its golden color, its shine. This is a burger with loads of visual appeal. Rounds wants to be taken seriously. It's making a play to join the big boys of the burger world -- without charging big boy prices.

Rounds Premium Burgers: The Office Burger + Fries

Sitting at the windowside counter at Rounds Premium Burgers in West Hollywood, watching drunk and soon-to-be-drunk clubgoers flit from bar to bar, we couldn't stop thinking about buns. Specifically, brioche buns, the de facto frame for every upscale burger, often lending them an unearned gravitas. If these gentrified burger chains wrote a jingle, they'd sing the praises of a coarsely ground angus patty, chipotle mayo, organic greens, blue cheese, pickle chips and caramelized onions on a toasted brioche bun.

At the recently opened Rounds, which stays open until 2 a.m. and sits on a prime piece of people-watching real estate at the corner of Santa Monica and San Vicente boulevards, we tried to order our burger on something, anything, besides a brioche. Not the Counter-esque option of serving it over mixed greens or the protein-friendly option of wrapping it in lettuce. We tried sourdough, but our very sweet server explained they had ordinary pre-sliced supermarket bread and we really probably definitely wanted the brioche. He was right.

The brioche at Rounds is gorgeous. Its perfect width, its height, the chubby top bun teetering above the stacked burger like a baby who hasn't quite grown into his head, its golden color, its shine. This is a burger with loads of visual appeal. Rounds wants to be taken seriously. It's making a play to join the big boys of the burger world -- without charging big boy prices.


Exercise: None.


Previously...

Related Location

Related Content

Now Trending

Slideshows

  • Daw Yee: Mission of Burma
    L.A. has a very small pool of Burmese restaurants; among them, Daw Yee does not boast the most extensive menu. Nonetheless, Daw Yee, in Monterey Park, is fascinating for one big reason — namely, that it gives L.A. something unusual: a Burmese restaurant that caters to younger diners.
  • The Year in L.A. Food (So Far)
    We've got so many restaurants, you could eat at a different joint every day of the year -- and probably the rest of your life -- and never go to the same place twice. It would be impossible (both physically and financially) to try them all, but luckily, you have us. Check out The Year in L.A. Food (So Far).
  • Ladies Gunboat Society at Flores
    At Ladies Gunboat Society, the new operation out of the restaurant that used to be Flores on Sawtelle Boulevard, the Hoppin’ John is served as an appetizer or a small plate rather than a side, and the price is the stuff of comedy.