Barneys Kills Foodie with Billboard

Comments (0)


Fri, Nov 19, 2010 at 12:30 PM

click to enlarge A billboard on La Cienega near San Vicente. - GUZZLE & NOSH

What thousands of food-writers couldn't do with their online ranting, Barneys did with a single billboard. They killed the word "foodie."

Despite the way it has come to connote a "dilettante who knows little about food but insists on imposing their opinions on others"... Despite the fact that it has become almost meaningless through overuse... Despite the fact that it was #1 on our Top 10 Foodie Words We Hate list... Foodie hadn't actually jumped the shark -- until Barneys used it in a billboard.

Roll out the hearse. The billboard on La Cienega near San Vicente marks the final demise of relevant use for "foodie." Because if there's one thing Barneys New York excels at, it's selling trendy, wildly overpriced goods to rich people who have too much money and too little taste.

That pounding sound you hear? That would be the last nail in "foodie's" coffin.

Related Content

Now Trending


  • Ramen Yokocho Festival in Little Tokyo
    Little Tokyo in downtown Los Angeles became a ramen paradise over the weekend as part of the Japanese cultural festival Nisei Week. Everything was hot -- from the food, to the weather, to the scene. All photos by Danny Liao.
  • Pollo Loco at ChocoChicken
    ChocoChicken is a restaurant dedicated to chocolate-flavored chicken. It sounds like a joke. And when Adam Fleischman, founder of the Umami empire and monetary force behind many other L.A. restaurants, announced in January that he’d be opening a concept based not around mole but actual, yes, chocolate-flavored chicken, many of us treated it as a joke. It is not.
  • Daw Yee: Mission of Burma
    L.A. has a very small pool of Burmese restaurants; among them, Daw Yee does not boast the most extensive menu. Nonetheless, Daw Yee, in Monterey Park, is fascinating for one big reason — namely, that it gives L.A. something unusual: a Burmese restaurant that caters to younger diners.